The latest out-of-home campaign for Spotify has won the OMA Creative Collection award for Best Creative Execution. Working with Media Agency, Bohemia, JCDecaux were a key media owner in the campaign, showcasing the punchy and colourful creative on Citylights panels throughout Sydney, Melbourne and Brisbane CBD’s and transport hubs.
The campaign targeted the tech savvy, 18-24 year old market, emphasising Spotify’s ability to enhance the daily commute with the power of music. With a simple call to action –commuters were encouraged to SMS the number on their favourite poster to receive instant access to further content on the artist of their choice.
The campaign, launched on 25 June 2014, provided a unique interactive experience for passers-by delivered on bold and engaging creative.