Village Roadshow and OMD have transformed JCDecaux INNOVATE panels in Melbourne’s Southern Cross Station and on Sydney’s George Street using touch-activated LCD screens to promote the launch of biggest shark flick of the year, ‘The Meg’.
The custom JCDecaux INNOVATE panel, featuring a touch-activated LCD screen, displays a mysterious, murky deep-sea scene when not in use. Passers-by are encouraged to ‘knock at their own risk’ to activate the action. When the touchscreen is activated, a giant shark emerges from the murky waters and ‘attacks’ the LCD screen - creating a dramatic faux shattered glass effect and giving passers-by an equally dramatic shock!
The Meg activation is creeping up on passers-by in Sydney and Melbourne until Monday 13 August.