Leading Out-of-Home media company JCDecaux has announced significant changes to the way it will package and sell Street Furniture across Australia, making it simpler for advertisers by launching new optimised networks for impactful reach and wide coverage.
JCDecaux will now offer data-enhanced advertising packages that are designed to deliver brands maximum coverage and impact, while reducing planning and activation lead times, providing the speed and simplicity advertisers demand.
“As a business that thrives on change, we have taken the opportunity to create a simpler and more effective product for our clients. At a time where speed to market is paramount, we have reengineered our Street Furniture solutions to maximise efficiency and efficacy for partners, so that we can continue to deliver the scale and impact for which JCDecaux is synonymous,” JCDecaux Chief Commercial Officer, Max Eburne, said.
The simplified JCDecaux Street Furniture networks are the latest in a series of sweeping changes designed to put the customer at the heart of the organisation. These include a recent refresh of share of voice flexibility on digital Large Format; transformed Transit solutions by reducing production lead-times; the launch of a new programmatic offering; the alignment of the Sales and Campaign Delivery teams into one integrated unit; as well as key personnel appointments.
JCDecaux Chief Sales Officer, Olly Newton, said: “Marketers know they can bank on the results they see from JCDecaux’s Street Furniture solutions. They come back consistently because it works. It’s simple. It’s effective. By applying our sophisticated data and planning capabilities upfront, Street Furniture is now even easier to access, and advertisers can be guaranteed maximum coverage and audience impact – at speed.
“Our new Street Furniture networks also perfectly complement JCDecaux Programmatic, offering even more targeting and flexibility to deliver the solutions that our customers want, helping them achieve their business objectives.”
The new optimised JCDecaux Street Furniture networks are available from August 3. They are designed to target audiences and category segments such as retail, finance, health and wellbeing, FMCG, entertainment, tech, alcohol and QSR.