• Australia
  • June 30, 2020
As has been reported in the media today, JCDecaux has not retained the City of Sydney’s Street furniture contract.

“We are, of course, disappointed not to retain this contract. The City of Sydney was JCDecaux’s foundational contract in Australia, and we have since built a tremendous business here and in New Zealand,” Steve O’Connor, CEO of JCDecaux Australia and New Zealand said.

In 1997, in the leadup to the 2000 Olympics JCDecaux partnered with the City of Sydney to pioneer advertiser-funded street furniture in Australia, replacing run-down bus shelters, kiosks, benches and public toilets with architecturally-designed quality infrastructure that is still relevant today.
“Our infrastructure is now part of the fabric of the City. For over 20 years, JCDecaux has cleaned, repaired and maintained this infrastructure to an extremely high standard. We are proud of this shared history between our two organisations,” continued O’Connor.

“While a meaningful contract, it is not of the same calibre as the one we entered into in 1997. Irrespective of the result of the tender, JCDecaux will maintain a significant presence in the City of Sydney into the future due to its payphone contract with Telstra. The payphones populate Sydney’s most premium locations, while large swathes of bus shelters on highly trafficked city streets have been removed through the installation and operation of the light rail,” O’Connor continued.

Commuters and advertisers can rest assured that for JCDecaux it will be business as usual until at least 31 Jan 2021, and possibly longer.

“We will continue to provide these services with total professionalism and dedication until required. Further, we will continue our longstanding relationships with the many cultural institutions we support here.”

JCDecaux has big plans for the future. “We’re more committed than ever to our vision: to be the unrivalled Out of Home leader in Australia and New Zealand, delivering exceptional experiences to brands, partners and our people.”


Published in COMPANY NEWS