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Impact and influence at every step of the airport journey


Adelaide Airport is the gateway to Australia's beautiful and bustling south, attracting millions of domestic and international visitors each year.

With advertising opportunities at every step of the departures and arrivals journey, across both international and domestic terminals, brands have the opportunity to reach and influence audiences when they are relaxed and have time to dwell.


A unique and captivating environment to connect with audiences

 

2M

 

Passengers travelled through Adelaide Airport between Oct-Dec 2022

(Adelaide Airport Passenger Statistics)

 

 

93%

 

Domestic travel levels at Adelaide Airport have returned to 93% of pre-COVID levels

(Adelaide Airport Passenger Statistics)

 

 

69%

of Australians plan to spend the same or more on travel in 2023

(Australian Government Tourism Forecast)

 

 

SYD - ADL

 

682,000+ arriving passengers p/month

169 flights per week

(Forward Keys, 2023; Tourism Australia 2023)

 


WHY AIRPORTS

DWELL TIME 

In this high dwell time environment brands can deliver powerful, copy-rich messages connecting with captive, desirable audiences. 

LINEAR JOURNEY

Impact and influence at every step of the journey, from check in to departure gates, and arrivals, JCDecaux reaches passengers over consecutive touchpoints.  

RECEPTIVE MINDSET

Airports exaggerate mood states - the perfect opportunity for brands to connect as travellers are alert, receptive and looking to be entertained. 

FULL MOTION VIDEO  

The full motion video capabilities of all digital screens demand attention and cut-through.  

DYNAMIC

Infinite dynamic capabilities, allowing for dynamic, relevant and engaging storytelling.


ENGAGED AND RECEPTIVE SEGMENTS

CORPORATE CRUISERS
DOMESTIC DREAMERS
FIFO
WORLD WISE TRAVELLER
CHINESE EXPLORER
SILVERED THRILL SEEKERS