JCDecaux PROGRAMMATIC

Congratulations to the winner of the JCDecaux PROGRAMMATIC Campaign of the Year Award 2023/24

WINNER

_{Congratulations to Guinness, Universal McCann, and Vistar for taking out the inaugural JCDecaux PROGRAMMATIC Campaign of the Year Award 2023/24 for their Brewery of Meteorology campaign.}

_{The programmatic activation cleverly combined weather, audience, and point of interest targeting to increase brand awareness and encourage product trial.}

_{Click here to read more.}

Mi3 Podcast

In this podcast, UM Senior Client Director, Mark Ryan, and Vistar Group Sales Manager, Winston Stening, join award judge and IAB CEO, Gai Le Roy, and our National Programmatic Director, Brad Palmer, to chat about the campaign strategy and results generated, as well as the current state and growth trajectory of programmatic digital Out-of-Home.

Click here to listen

Guinness Campaign Results

17%

increase in
brand power

13%

increase in
consumption YoY

18%

boost in revenue during
key campaign months

Highly Commended

_{Congratulations to Tourism Tasmania, Starcom, and Yahoo for being awarded highly commended for their 'Off Season' 2023 campaign.}

_{In 2023, Tourism Tasmania successfully boosted winter tourism through a strategic omnichannel campaign, primarily using programmatic digital Out-of-Home and audio channels.}

_{Click here to read more.}

Tourism Tasmania Campaign Results

45%

increase in physical visits to Tasmania

151%

website uplift among those exposed to the campaign on JCDecaux Large Format

140%

Footfall uplift among those exposed to the campaign on JCDecaux Large Format

Dates for the JCDecaux PROGRAMMATIC Campaign of the Year Award 2024/25 will be announced soon.

Meet the judges

In the News

In this Mumbrella article, Brad Palmer, National Programmatic Director, JCDecaux Australia, and Dorota Karc, Head of Programmatic at WallDecaux, Germany, discuss why Germany has become a global market leader in programmatic digital Out-of-Home and what needs to be done in the Australian market to establish programmatic digital Out-of-Home as a medium that buyers can consistently engage with.

Click here to read the article

Programmatic Out-of-Home Campaign Inspiration

Looking for inspiration? Check out these examples of strategic, innovative, data-driven programmatic Out-of-Home campaigns from Australia and across the globe.

Real Stories. Real Change.

_{Tourism Tasmania leveraged JCDecaux PROGRAMMATIC to bring its 2022 Off Season campaign to life, increasing awareness and driving consideration of Tasmania as a winter holiday destination.}

_{Watch the case study to see the results here.}

_{To increase top-of-mind awareness, SIXT ran an omnichannel campaign leveraging JCDecaux PROGRAMMATIC and the Yahoo network to impact audiences across their on and offline worlds.}

_{Watch the case study to see the results here.}

Best-In-Class Case Studies From Around The World

M&S Goodmove, London

_{A programmatic digital Out-of-Home media first using first-party in-store data and dynamic creative.}

_{View the case study here.}

Burger King, Germany

_{Combining proximity, audience targeting and in-flight optimisation to drive in-store visits.}

_{View the case study here.}

Stellantis, Spain

_{Multi-channel campaign targeting automotive-interested consumers.}

_{View the case study here.}

Viktor & Rolf, New York

_{Luxury perfume brand, Viktor & Rolf, used programmatic digital Out-of-Home to determine brand awareness.}

_{View the case study here.}

Jeep, UK

_{Omnichannel campaign with mobile display, digital audio, programmatic digital Out-of-Home and connected TV.}

_{View the case study here.}

La Banque Postale, France

_{Omnichannel campaign with affinity activation and location data to drive audiences to store.}

_{View the case study here.}

See more case studies here.

Programmatic digital Out-of-Home capabilities

Programmatic Playbook

_{The JCDecaux PROGRAMMATIC Playbook gives you all the information you need to know about programmatic Out-of-Home, including the buying process, capabilities, unique benefits, audience measurement, and much more.}

_{Access the playbook here.}

VIOOH, OUR SSP PROVIDER

_{VIOOH, our SSP partner, is a global leader in programmatic Out-of-Home, operating in 19 countries, and connected to market leading media owners with over 20,000+ digital Out-of-Home screens globally.

Leveraging proven experience in delivering the industry leading platform, VIOOH partners with 38 demand side platforms worldwide. Locally in Australia, the foundation DSP integrations include Hivestack, Vistar Media, Yahoo and The Trade Desk.}

OUR DSP PARTNERS

With 100% digital inventory enabled, JCDecaux is the first Out-of-Home operator to trade programmatically, at scale.

CONSISTENT, QUALITY INVENTORY

Accessing Australia’s best digital inventory across 5 major capital cities, advertisers can plan programmatic campaigns with confidence across a guaranteed supply of best-in-class inventory.