ARN Gold104.3

To increase interest and engagement in The Christian O'Connell Show, and maintain GOLD104.3's leadership position in a competitive market, the brand leveraged dynamic technology to run a 'Win a Billboard' campaign. In partnership with Initiative, The Christian O'Connell Show put the call out, inviting listeners to submit their messages that were then broadcast, in real time, on over 100 screens across Melbourne.  


The activation resulted in a 14% increase amongst people 25-54 who said they would now switch to listen to GOLD104.3 as a result of the campaign. Watch the case study to find out more about the campaign and results achieved.

Tourism Tasmania

In a tourism market saturated by pristine beaches, winter is when Tasmania really stands out as a unique holiday destination.

To increase consideration and change perceptions of what a winter holiday should be, Tourism Tasmania leveraged JCDecaux PROGRAMMATIC to bring its 2022 OFF SEASON campaign to life. Watch the case study to find out more about the campaign strategy and results achieved.


As a non-profit organisation, The Life You Can Save's greatest challenge is visibility. To increase brand awareness and distribute its free book via a QR code, The Life You Can Save leveraged the JCDecaux Small Format network. Watch the video to see how this campaign achieved its objectives, proving that Out-of-Home can be used to drive immediate action.


As a new entrant to the competitive car rental market, SIXT had a big job to build brand recognition. To increase top of mind awareness, SIXT, in partnership with JCDecaux, Yahoo and Spark Foundry, ran an omnichannel campaign leveraging JCDecaux PROGRAMMATIC and the Yahoo network to activate audiences across their worlds both on and offline. Watch the video and see how this strategic campaign drove true brand growth and consideration. 


Superhero’s business is built around being mobile and digital first; but the digital space is a crowded one. To drive cut-through and build brand awareness among all Australians, Superhero partnered with JCDecaux, bringing their digital brand to life in the real-world with a high-impact Out-of-Home campaign. Watch the video to see how combining Out-of-Home with digital and search delivers effective results.


Raise knows the difference a youth mentor makes for high school children experiencing challenges relating to their mental, social and emotional health. To attract volunteers from the community, and build brand awareness, Raise partnered with JCDecaux, resulting in a huge uptake in mentor recruitment for this important annual program. Watch the video and see the phenomenal results delivered.

Spring is a key time on the real estate calendar, so it was important that REA’s Spring campaign was prominent and hyperlocal to drive cut through. To exist in the real world, and direct audiences to both the app and website, REA used JCDecaux as one of its key channels. Watch the video and find out how the campaign reached record audiences.

Would you like to share your success story with us? Please reach out to your sales representative.