JCDecaux STORYTELLERS, our consecutive network, offer brands the ultimate stage for creativity and storytelling
Our STORYTELLERS network includes Portrait Sides on Buses and Trams, as well as Smartframes, Classicframes, and Cross Track Rail. With 2000+ STORYTELLERS across the network, brands have the opportunity to tell their story in strategically selected, highly-pedestrian environments.
The cornerstone of effective brand storytelling
JCDecaux STORYTELLERS deliver maximum launch impact and a seamless flow of narrative, enhancing message retention.
+44%
UPLIFT IN UNPROMPTED BRAND RECALL VS. A SINGLE AD PLACEMENT
+18%
UPLIFT IN UNPROMPTED ATTENTION SCORES VS. A SINGLE AD PLACEMENT
JCDecaux Pigeon Project
Consecutive Placement Research, April 2024 n=245
Transit
JCDecaux Portrait Sides are the perfect format to build long-term brand impact. Available on bendy buses nationally and trams in Melbourne, JCDecaux Transit STORYTELLERS allow for double or triple creatives for brands to tell a story.
Small Format
JCDecaux offers 1400+ Small Format STORYTELLERS across bus stops, tram stops, phone booths and rail concourse or platforms.
Consecutive campaigns on Small Format are seen as:
+216%
more exciting
+157%
more creative
+133%
more entertaining
JCDecaux Pigeon Project
Consecutive Placement Research, April 2024 n=245
Rail
JCDecaux offers 1100+ STORYTELLERS in the Rail environment across Cross Track Static in Sydney, Melbourne and Perth, as well as Small Format across Sydney Trains, QLD Rail and Southern Cross Station. With dwell times within stations up to 12 minutes, consecutive opportunities in rail are eye-catching and effective.
GALLERY
