Know your audience. Build more effective campaigns.
With our proprietary platforms, we help clients identify, target, and validate audiences.
JCDecaux UNIVERSE
JCDecaux UNIVERSE is our multi-modal campaign planning tool that integrates a range of audience data sources to empower audience planning, frequency planning, sales optimisation, and real-time campaign scheduling.
It is our one source of truth for Out-of-Home planning, delivering the most sophisticated plans in market.
JCDecaux MATCH
Reach Out-of-Home audiences across private, online screens.
Using mobile data, you can retarget primed audiences (people who have seen your Out-of-Home ad) online, including across their social, online video, and audio streaming platforms.
JCDecaux MATCH also allows you to unlock insights into who was exposed to your Out-of-Home campaign and what actions they took as a result, such as website visits, app usage, and footfall in-store.
JCDecaux PROOF
JCDecaux PROOF provides opportunities for advertisers to collaborate with JCDecaux on a range of influential media studies, from campaign attribution to detailed category research.
Pigeon Project
Hear the voice of the consumer through the Pigeon Project, JCDecaux's very own online research community.
The Pigeon Project is an active group of over 3,000 savvy consumers who regularly participate in category and campaign research studies.
JCDecaux OPTIX
A ground-breaking, deep-learning AI tool developed by JCDecaux’s global team of data scientists.
JCDecaux OPTIX uses Neurons AI, a leading neuroscience database based on 20,000+ real consumer responses, to produce highly accurate predictive models of audience attention. Results and learnings can be used to enhance creative effectiveness.
JCDecaux ORBIT
Geo-spatial capabilities underpin our understanding of audiences. JCDecaux ORBIT provides detailed geo-spatial maps of customer segments, including where they live, work, and shop, to ensure you reach the right audience, in the right location.
It also allows you to review the proximity of any retailer, network, or place of interest nationally against JCDecaux inventory, allowing you to influence your audience in relevant locations.
MOVE2
MOVE (Measurement of Outdoor Visibility and Exposure) is the Australian Out-of-Home industry's audience measurement tool that covers all major Out-of-Home environments.
Launching in 2025, MOVE2 will rely on several datasets to provide accurate and increasingly real-time measurement that considers granular changes to people's movements across the year. It will take into account seasonal, monthly, and weekly variations in Out-of-Home audience movement.