JCDecaux OPTIX is a ground breaking solution that uses machine learning to review the visual effectiveness of creative to predict its performance, providing advertisers with an understanding of what elements of their creative are likely to drive the most audience engagement and viewer attention.
Media placement is only part of the effectiveness equation – quality creative is equally as critical, and JCDecaux OPTIX can help advertisers understand if their creative execution is likely to attract the right amount of attention, in the right places.
Insightful data, new thinking and market-leading technology.
KNOW YOUR AUDIENCE.
BUILD MORE EFFECTIVE CAMPAIGNS
We seek out the most potent insights to help brands and agency partners identify, target and validate audiences. With our proprietary platforms, we help clients leverage the data revolution. We make complex data simple, enabling the delivery of more relevant solutions in highly sought-after locations.
A market-leading geo-temporal data system, JCDecaux CODEX turns Westpac transaction and industry movement data into actionable insight. Audiences are best defined by their behaviours – where they go, what they do and the places they shop reflect what resonates with them most. Build tailored Out-of-Home networks to reach audiences you care about at the most impactful moments of their day.
8 million customers' everyday transactions, extraordinary insight.
A powerful planning platform, JCDecaux ORBIT fuses multiple industry data sources into a single visualisation data ecosystem. Advertisers can optimise and create bespoke networks based on proximity, audience affinity, propensities, drive-time and simulate customer exposure within retail trade areas.
Incorporate geospatial client data for customised targeting solutions.
JCDecaux PIGEON PROJECT AND RESEARCH
Let real consumers revolutionise your strategy. The JCDecaux PIGEON PROJECT community is our very own online research panel, an active group of over 3000 savvy, urban respondents who regularly participate in category and campaign awareness studies. Their feedback enables our advertising partners to understand brand and category perceptions and achieve greater campaign relevance.
Partnering with global media, data and insights company Pureprofile, JCDecaux RESEARCH offers clients and advertisers access to one of the biggest online consumer panels in the country to measures campaign effectiveness.