DATA INTELLIGENCE

_{JCDecaux UNIVERSE is our multi-modal campaign planning tool that integrates a range of audience data sources to empower audience planning, frequency planning, sales optimisation, and real-time campaign scheduling.}

_{It is our one source of truth for Out-of-Home planning, delivering the most sophisticated plans in market.}

_{Continue the conversation online harnessing the power of mobile data.} 

_{In partnership with Mobilewalla, we can deep dive into audience insights of people exposed to your Out-of-Home campaign. This will allow you to refine your targeting for future campaigns while simultaneously speaking to the same audience across digital ecosystems.}

_{JCDecaux PROOF provides opportunities for advertisers to collaborate with JCDecaux on a range of influential media studies, from campaign attribution to detailed category research.}

_{Hear the voice of the consumer through the Pigeon Project, JCDecaux's very own online research community.}

_{The Pigeon Project is an active group of over 3,000 savvy consumers who regularly participate in category and campaign research studies.}

_{A ground-breaking, deep-learning AI tool developed by JCDecaux's global team of data scientists.} 

_{JCDecaux OPTIX is based on a leading Oxford University model for visual saliency prediction. It estimates the saliency of a creative and produces a heatmap that highlights areas of viewer attention within an image or video. Results and learnings can be used to enhance creative effectiveness.}

_{Geo-spatial capabilities underpin our understanding of audiences. JCDecaux ORBIT provides detailed geo-spatial maps of customer segments, including where they live, work, and shop, to ensure you reach the right audience, in the right location.}

_{It also allows you to review the proximity of any retailer, network, or place of interest nationally against JCDecaux inventory, allowing you to influence your audience in relevant locations.}

_{MOVE (Measurement of Outdoor Visibility and Exposure) is the Australian Out-of-Home industry's audience measurement tool that covers all major Out-of-Home environments.} 

_{Launching in 2025, MOVE2 will rely on several datasets to provide accurate and increasingly real-time measurement that considers granular changes to people's movements across the year. It will take into account seasonal, monthly, and weekly variations in Out-of-Home audience movement.}