JCDecaux PROGRAMMATIC

JCDecaux PROGRAMMATIC combines precise targeting with increased campaign flexibility, allowing brands to deliver contextually relevant messages at the right time, in the right location.

WINNER

_{Congratulations to the winner of the 2024 JCDecaux PROGRAMMATIC Campaign of the Year Award - Mars, EssenceMediacom, T&Pm, and GroupM - for their}_{Extra's Gum Cities}_campaign.

_{The omnichannel programmatic Out-of-Home campaign leveraged a combination of programmatic Out-of-Home's advanced targeting capabilities, including audience, time of day, day of week, and geolocation to increase brand awareness and strengthen brand sentiment among Gen Z.}

_{Using GroupM Nexus's Advanced Digital Out-of-Home planning platform, Journeys, Extra Gum was able to strategically select site locations most relevant to its three Gen Z audience segments: university students, office workers, and commuters.}

_{To maximise engagement, nine contextually relevant campaign creatives ran, tailored to the time of day, day of week, and panel location. Examples across JCDecaux Rail include morning commuters seeing "Put today on the right track" and evening commuters seeing "Departing platform" ads.}

Results

+206%

_{rise in positive brand perception driven by programmatic Out-of-Home*}

+64%

_{uplift in purchase consideration driven by programmatic Out-of-Home*}

+10%

_{the campaign drove sales uplifts of up to 10% in NSW, VIC, and QLD during the first two months of the campaign. Sales growth was sustained throughout the 6-month campaign period (versus pre-campaign)**}

_{Source: *Happydemics}_,_{**sales results}

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HIGHLY COMMENDED

_{Well done to HSBC for being awarded Highly Commended in our 2024 JCDecaux PROGRAMMATIC Campaign of the Year Award.}

_{HSBC and Hearts & Science activated a data-driven programmatic Out-of-Home campaign targeting international travellers to drive sign-ups to their HSBC Everyday Global Account, increase foreign exchange transactions, and improve brand preference.}

_{To achieve its objectives, HSBC leveraged JCDecaux Airport and Digital Large Format during the busy northern hemisphere summer months.}

_{Flight data from Sydney Airport was used to ensure each brand interaction was relevant, with creative messaging strategically tailored to align with the currency of an international travellers' departure and arrival journey.}

Results

+138.9%

_{increase in foreign exchange transactions YoY.}

2nd

_{in brand preference survey of travel cards (up from no.8).}

Our Definitive Guide to Programmatic Out-of-Home Success shares insights and results from 15 case studies

Need inspiration for your next programmatic Out-of-Home campaign?

In our 'Definitive Guide to Programmatic Out-of-Home Success' we share results from 15 case studies, across a range of industries and objectives, that prove its ability to drive real business results.

Click here to find out more and download the report.

Programmatic Out-of-Home Campaign Inspiration

Looking for inspiration? Check out these examples of strategic, innovative, data-driven programmatic Out-of-Home campaigns from Australia and across the globe.

Real Stories. Real Change.

_{Tourism Tasmania leveraged JCDecaux PROGRAMMATIC to bring its 2022 Off Season campaign to life, increasing awareness and driving consideration of Tasmania as a winter holiday destination.}

_{Watch the case study to see the results here.}

_{To increase top-of-mind awareness, SIXT ran an omnichannel campaign leveraging JCDecaux PROGRAMMATIC and the Yahoo network to impact audiences across their on and offline worlds.}

_{Watch the case study to see the results here.}

Best-In-Class Case Studies From Around The World

M&S Goodmove, London

_{A programmatic digital Out-of-Home media first using first-party in-store data and dynamic creative.}

_{View the case study here.}

Burger King, Germany

_{Combining proximity, audience targeting and in-flight optimisation to drive in-store visits.}

_{View the case study here.}

Stellantis, Spain

_{Multi-channel campaign targeting automotive-interested consumers.}

_{View the case study here.}

Viktor & Rolf, New York

_{Luxury perfume brand, Viktor & Rolf, used programmatic digital Out-of-Home to determine brand awareness.}

_{View the case study here.}

Jeep, UK

_{Omnichannel campaign with mobile display, digital audio, programmatic digital Out-of-Home and connected TV.}

_{View the case study here.}

La Banque Postale, France

_{Omnichannel campaign with affinity activation and location data to drive audiences to store.}

_{View the case study here.}

See more case studies here.

Programmatic digital Out-of-Home capabilities

Programmatic Playbook

_{The JCDecaux PROGRAMMATIC Playbook gives you all the information you need to know about programmatic Out-of-Home, including the buying process, capabilities, unique benefits, audience measurement, and much more.}

_{Access the playbook here.}

VIOOH, OUR SSP PROVIDER

_{VIOOH, our SSP partner, is a global leader in programmatic Out-of-Home, operating in 19 countries, and connected to market leading media owners with over 20,000+ digital Out-of-Home screens globally.

Leveraging proven experience in delivering the industry leading platform, VIOOH partners with 38 demand side platforms worldwide. Locally in Australia, the foundation DSP integrations include Hivestack, Vistar Media, Yahoo and The Trade Desk.}

OUR DSP PARTNERS

With 100% digital inventory enabled, JCDecaux is the first Out-of-Home operator to trade programmatically, at scale.

CONSISTENT, QUALITY INVENTORY

Accessing Australia’s best digital inventory across 5 major capital cities, advertisers can plan programmatic campaigns with confidence across a guaranteed supply of best-in-class inventory.