JCDecaux PROGRAMMATIC

JCDecaux PROGRAMMATIC combines precise targeting with increased campaign flexibility, allowing brands to deliver contextually relevant messages at the right time, in the right location.

Programmatic Campaign of the Year Award 2025

WINNER

_{Congratulations to the winner of the 2025 JCDecaux PROGRAMMATIC Campaign of the Year Award - L'Oréal Garnier and WPP Media - for their}_{Vitamin C Daily Tinted Fluid}_campaign.

_{The campaign tackled a familiar challenge in Australia - turning SPF into a daily habit. It combined smart targeting and contextual messaging to build consistent presence at scale. Programmatic Out-of-Home enabled the campaign to reach target audiences efficiently with real-time optimisation, adjusting where and when the ads appeared to maximise efficiency.}

JCDecaux Programmatic Campaign of the Year 2025

+10%

_{increase in brand sales over the campaign period*}

+31%

_{lift in brand familiarity*}

+54%

_{lift in purchase consideration*}

HIGHLY COMMENDED

JCDecaux Programmatic Campaign of the Year Award runner up 2025

_{Well done to Virgin Australia for being awarded Highly Commended in our 2025 JCDecaux PROGRAMMATIC Campaign of the Year Award.}

_{In partnership with Yahoo DSP, Virgin Australia used a data-led approach of dynamic alignment, geofencing and sequential storytelling to target key audiences for their Business Flyer campaign. Their aim was to increase brand awareness and loyalty program sign ups, driven by a strategic programmatic approach. The campaign resulted in a 15% uplift in brand perception and a clear progression of customers through the sales funnel*.}

_{Source: *Results supplied by campaign partners}

Thank you to this year's judges

FIND OUT MORE

Our Definitive Guide to Programmatic Out-of-Home Success shares insights and results from 15 case studies

Need inspiration for your next programmatic Out-of-Home campaign?

In our 'Definitive Guide to Programmatic Out-of-Home Success' we share results from 15 case studies, across a range of industries and objectives, that prove its ability to drive real business results.

Click here to find out more and download the report.

Programmatic Out-of-Home Campaign Inspiration

Looking for inspiration? Check out these examples of strategic, innovative, data-driven programmatic Out-of-Home campaigns from Australia and across the globe.

Real Stories. Real Change.

_{Tourism Tasmania leveraged JCDecaux PROGRAMMATIC to bring its 2022 Off Season campaign to life, increasing awareness and driving consideration of Tasmania as a winter holiday destination.}

_{Watch the case study to see the results here.}

_{To increase top-of-mind awareness, SIXT ran an omnichannel campaign leveraging JCDecaux PROGRAMMATIC and the Yahoo network to impact audiences across their on and offline worlds.}

_{Watch the case study to see the results here.}

Programmatic Campaign of the Year 2024

^{Mars, Essence Mediacom, T&PM, and GroupM were selected as the 2024 winner of the JCDecaux Programmatic Campaign of the Year Award for the campaign}^{Extra’s Gum Cities}^.

^{Their winning entry demonstrated successfully using programmatic Out-of-Home to increase brand awareness, improve sentiment, and drive sales growth. By strategically placing creative in targeted environments, the campaign drove significant shifts in brand perception and purchase intent, leading to instant and sustained sales growth.}

Best-In-Class Case Studies From Around The World

M&S Goodmove, London

_{A programmatic digital Out-of-Home media first using first-party in-store data and dynamic creative.}

_{View the case study here.}

Burger King, Germany

_{Combining proximity, audience targeting and in-flight optimisation to drive in-store visits.}

_{View the case study here.}

Stellantis, Spain

_{Multi-channel campaign targeting automotive-interested consumers.}

_{View the case study here.}

Viktor & Rolf, New York

_{Luxury perfume brand, Viktor & Rolf, used programmatic digital Out-of-Home to determine brand awareness.}

_{View the case study here.}

Jeep, UK

_{Omnichannel campaign with mobile display, digital audio, programmatic digital Out-of-Home and connected TV.}

_{View the case study here.}

La Banque Postale, France

_{Omnichannel campaign with affinity activation and location data to drive audiences to store.}

_{View the case study here.}

See more case studies here.

Programmatic digital Out-of-Home capabilities

Programmatic Playbook

_{The JCDecaux PROGRAMMATIC Playbook gives you all the information you need to know about programmatic Out-of-Home, including the buying process, capabilities, unique benefits, audience measurement, and much more.}

_{Access the playbook here.}

VIOOH, Our SSP Provider

_{VIOOH, our SSP partner, is a global leader in programmatic Out-of-Home, operating in 19 countries, and connected to market leading media owners with over 20,000+ digital Out-of-Home screens globally.

Leveraging proven experience in delivering the industry leading platform, VIOOH partners with 38 demand side platforms worldwide. Locally in Australia, the foundation DSP integrations include Hivestack, Vistar Media, Yahoo and The Trade Desk.}

Our DSP Partners

With 100% digital inventory enabled, JCDecaux is the first Out-of-Home operator to trade programmatically, at scale.

Consistent, quality inventory

Accessing Australia’s best digital inventory across 5 major capital cities, advertisers can plan programmatic campaigns with confidence across a guaranteed supply of best-in-class inventory.