Pioneering the market in Australia, we have officially launched JCDecaux PROGRAMMATIC. With 100% digital inventory enabled, JCDecaux is the first Out-of-Home operator to trade programmatically, at scale.
CONSISTENT, QUALITY INVENTORY
Accessing Australia’s best digital inventory across 5 major capital cities, advertisers can plan programmatic campaigns with confidence across a guaranteed supply of best-in-class inventory.
JCDecaux uses robust industry Out-of-Home measurement data, supplied by MOVE, and layers it with mobile data, to determine the number of impressions each advertising panel receives across a 24 hour period and allow for optimisation of audiences across programmatic campaigns.
IMPRESSIONS, AT SCALE
Delivering multiple ad impressions with each play, Digital Out-of-Home reaches large audiences with the finesse and flexibility of digital targeting.
THE IMPRESSIONS MULTIPLIER, activated within the bid stream, reflects the unique audience flow and context surrounding each location to determine the multiplier effect for each display.
TOURISM TASMANIA CASE STUDY
VIOOH, OUR SSP PROVIDER
VIOOH, our SSP partner, is a global leader in Programmatic Out-of-Home, operating in 12 countries (and growing), around the world and delivering over 12.1 billion impacts every month.
Leveraging proven experience in delivering the industry leading platform, VIOOH partners with over 30 demand side platforms globally, while locally in Australia the foundation DSP integrations include Hivestack, Vistar Media, Verizon Media and The Trade Desk.
OUR FOUNDATION DSP PARTNERS