Programmatic Out-of-Home enables brands to deliver highly targeted, contextually relevant messages that truly resonate with audiences in the precise moment, and place, they are deployed. We offer Programmatic across JCDecaux digital Small Format, Large Format, Rail and Airport. Our screens are positioned in quality locations with high viewability.
The power of contextual relevance
Precise audience targeting and engagement
Power to drive measurable real-world impact
Amplification via cross-channel integration
The JCDecaux Programmatic Playbook
Gives you all the information you need to know about programmatic Out-of-Home, including the buying process, capabilities, unique benefits, audience measurement, and much more.
Looking for inspiration? Check out these examples of strategic, innovative, and data-driven programmatic Out-of-Home campaigns from Australia and across the globe.
This comprehensive report demonstrates why programmatic Out-of-Home should be included in every modern marketing mix.
The 15 compelling case studies prove the effectiveness of Programmatic Out-of-Home no matter what your budget or objectives may be.
Tourism Tasmania leveraged JCDecaux PROGRAMMATIC to bring its 2022 Off Season campaign to life, increasing awareness and driving consideration of Tasmania as a winter holiday destination.
Watch the case study to see the results here.
To increase top-of-mind awareness, SIXT ran an omnichannel campaign leveraging JCDecaux PROGRAMMATIC and the Yahoo network to impact audiences across their on and offline worlds.
Watch the case study to see the results here.
M&S Goodmove, London
A programmatic digital Out-of-Home media first using first-party in-store data and dynamic creative.
View the case study here.
Burger King, Germany
Combining proximity, audience targeting and in-flight optimisation to drive in-store visits.
View the case study here.
Stellantis, Spain
Multi-channel campaign targeting automotive-interested consumers.
View the case study here.
Viktor & Rolf, New York
Luxury perfume brand, Viktor & Rolf, used programmatic digital Out-of-Home to determine brand awareness.
View the case study here.
Jeep, UK
Omnichannel campaign with mobile display, digital audio, programmatic digital Out-of-Home and connected TV.
View the case study here.
La Banque Postale, France
Omnichannel campaign with affinity activation and location data to drive audiences to store.
View the case study here.
Accessing Australia’s best digital inventory across 5 major capital cities, advertisers can plan programmatic campaigns with confidence across a guaranteed supply.
VIOOH, our SSP partner, is a global leader in programmatic Out-of-Home, operating in 19 countries, and connected to market leading media owners with over 20,000+ digital Out-of-Home screens globally.
Leveraging proven experience in delivering the industry leading platform, VIOOH partners with 38 demand side platforms worldwide. Locally in Australia, the foundation DSP integrations include Hivestack, Vistar Media, Yahoo and The Trade Desk.
