JCDecaux PROGRAMMATIC Campaign of the Year Award 2024/25
Meet the judges
Our Definitive Guide to Programmatic Out-of-Home Success shares insights and results from 15 case studies
Need inspiration for your next programmatic Out-of-Home campaign?
In our 'Definitive Guide to Programmatic Out-of-Home Success' we share results from 15 case studies, across a range of industries and objectives, that prove its ability to drive real business results.
Congratulations to the winner of the JCDecaux PROGRAMMATIC Campaign of the Year Award 2023/24
WINNER
Congratulations to Guinness, Universal McCann, and Vistar for taking out the inaugural JCDecaux PROGRAMMATIC Campaign of the Year Award 2023/24 for their Brewery of Meteorology campaign.
The programmatic activation cleverly combined weather, audience, and point of interest targeting to increase brand awareness and encourage product trial.
Mi3 Podcast
In this podcast, UM Senior Client Director, Mark Ryan, and Vistar Group Sales Manager, Winston Stening, join award judge and IAB CEO, Gai Le Roy, and our National Programmatic Director, Brad Palmer, to chat about the campaign strategy and results generated, as well as the current state and growth trajectory of programmatic digital Out-of-Home.
Guinness Campaign Results
17%
increase in
brand power
13%
increase in
consumption YoY
18%
boost in revenue during
key campaign months
Highly Commended
Congratulations to Tourism Tasmania, Starcom, and Yahoo for being awarded highly commended for their 'Off Season' 2023 campaign.
In 2023, Tourism Tasmania successfully boosted winter tourism through a strategic omnichannel campaign, primarily using programmatic digital Out-of-Home and audio channels.
Tourism Tasmania Campaign Results
45%
increase in physical visits to Tasmania
151%
website uplift among those exposed to the campaign on JCDecaux Large Format
140%
Footfall uplift among those exposed to the campaign on JCDecaux Large Format
In the News
In this Mumbrella article, Brad Palmer, National Programmatic Director, JCDecaux Australia, and Dorota Karc, Head of Programmatic at WallDecaux, Germany, discuss why Germany has become a global market leader in programmatic digital Out-of-Home and what needs to be done in the Australian market to establish programmatic digital Out-of-Home as a medium that buyers can consistently engage with.
Programmatic Out-of-Home Campaign Inspiration
Looking for inspiration? Check out these examples of strategic, innovative, data-driven programmatic Out-of-Home campaigns from Australia and across the globe.
Real Stories. Real Change.
Tourism Tasmania leveraged JCDecaux PROGRAMMATIC to bring its 2022 Off Season campaign to life, increasing awareness and driving consideration of Tasmania as a winter holiday destination.
Watch the case study to see the results here.
To increase top-of-mind awareness, SIXT ran an omnichannel campaign leveraging JCDecaux PROGRAMMATIC and the Yahoo network to impact audiences across their on and offline worlds.
Watch the case study to see the results here.
Best-In-Class Case Studies From Around The World
M&S Goodmove, London
A programmatic digital Out-of-Home media first using first-party in-store data and dynamic creative.
View the case study here.
Burger King, Germany
Combining proximity, audience targeting and in-flight optimisation to drive in-store visits.
View the case study here.
Stellantis, Spain
Multi-channel campaign targeting automotive-interested consumers.
View the case study here.
Viktor & Rolf, New York
Luxury perfume brand, Viktor & Rolf, used programmatic digital Out-of-Home to determine brand awareness.
View the case study here.
Jeep, UK
Omnichannel campaign with mobile display, digital audio, programmatic digital Out-of-Home and connected TV.
View the case study here.
La Banque Postale, France
Omnichannel campaign with affinity activation and location data to drive audiences to store.
View the case study here.
See more case studies here.
Programmatic digital Out-of-Home capabilities
Programmatic Playbook
The JCDecaux PROGRAMMATIC Playbook gives you all the information you need to know about programmatic Out-of-Home, including the buying process, capabilities, unique benefits, audience measurement, and much more.
Access the playbook here.
VIOOH, OUR SSP PROVIDER
VIOOH, our SSP partner, is a global leader in programmatic Out-of-Home, operating in 19 countries, and connected to market leading media owners with over 20,000+ digital Out-of-Home screens globally.
Leveraging proven experience in delivering the industry leading platform, VIOOH partners with 38 demand side platforms worldwide. Locally in Australia, the foundation DSP integrations include Hivestack, Vistar Media, Yahoo and The Trade Desk.
OUR DSP PARTNERS
With 100% digital inventory enabled, JCDecaux is the first Out-of-Home operator to trade programmatically, at scale.
CONSISTENT, QUALITY INVENTORY
Accessing Australia’s best digital inventory across 5 major capital cities, advertisers can plan programmatic campaigns with confidence across a guaranteed supply of best-in-class inventory.
Small Format
Large Format
