Be Seen. Be Remembered. Be Rewarded.
Partnering with hundreds of clients and renowned and reputable research companies, we have built one of the most comprehensive Out-of-Home effectiveness databases on the market - spanning brand lift, attribution and competitor analysis.
Our 'Proof Out-of-Home Works' (POW) research distils this into four powerful insights that challenge some big assumptions about Out-of-Home advertising.
The real value is in applying these learnings to your campaign.
More is more
When brands combine Out-of-Home buying approaches or creative types they get a lot more impact.
Precision pays
When brands utilise precise targeting and programmatic, it pays off.
Scale builds credibility
Smaller brands can make a big impact when their campaign is built for scale and frequency.
Context matters
Where you show up matters when building brand awareness with the right audience at the right time.
Contact our sales team to learn more
CASE STUDY #1
Transit Campaign
Ocean Spray
To demonstrate the power of Transit advertising, we partnered with Kantar, a global authority in brand and advertising effectiveness, to build a unique measurement solution. The measurement approach was applied to Ocean Spray’s 2024 summer campaign.
+6.5%
Unaided brand awareness
+7.5%
Brand favourability
+4.2%
Brand consideration
Source: Kantar Transit Brand Uplift
CASE STUDY #2
Railcast Campaign
Showpo
Showpo leveraged our JCDecaux Railcast network to create a memorable brand journey across the Sydney Trains network.
Digital screens are linked to create a continous influence loop, amplifying brands across the entire network, rarther than in isolated spaces.
74%
Visited the Showpo website within 7 days of exposure to the Railcast campaign
37%
Increase in online sales
42%
Of those who saw the Railcast campaign visited the Showpo website
Source: Azira and Pureprofile 2026
CASE STUDY #3
Multi-format campaign
Domino's
To prove the impact of Domino’s MORE campaign, we applied three distinct streams of measurement - customer consideration, in-store sales and digital conversion.
Results showed that a multi-format Out-of-Home advertising campaign influenced both brand and performance metrics.
+7%
Brand consideration
+37%
Restaurant visitation amongst exposed audience
+400%
Increase in website click-through rate for exposed audiences
Source: Pureprofile, Mobilewalla & Domino's
CASE STUDY #4
Transit & Small Format campaign
Helga's
As the sole media channel for Helga’s, our multi-format solution delivered extensive reach among grocery buyers in proximity to hundreds of Coles supermarkets.
We worked with Unpacked by Flybuys to access purchase data from millions of Coles shoppers, revealing Out-of-Home’s influence on sales of Helga’s bread and wraps.
+8%
Sales volume in exposed Coles stores
+12%
Sales revenue in exposed Coles stores
+13%
New customers in exposed Coles stores
Source: Unpacked by Flybuys
CASE STUDY #5
Consumer insights
Streaming Services
This detailed study spoke to 1,000 Australians to uncover factors influencing their viewing choices on streaming services.
The research revealed that while streaming is an activity conducted in private, decisions are strongly shaped by what people observe, hear, and discuss in public.
40%
Have spoken with others about the most recent show they watched
78%
Believe it makes sense to advertise new shows on Out-of-Home
62%
Of viewing decisions are made before a streaming platform is opened
Source: Nature
TRUST
Why customers and brands trust Out-of-Home
A survey of over 750 Australians along with 10 in-depth interviews, revealed that Out-of-Home advertising is seen as inherently trustworthy and has a positive halo effect for brands.
Results from the study proved that advertising can influence audience brand trust.
61%
Believe Out-of-Home has strict guidelines around what can be shown
63%
Agree brands show greater accountability when advertising in public spaces
2.1x
More likely to trust campaigns on Out-of-Home than social media and digital advertising
Source: Pollinate
Contact our sales team to learn more