Supporting better outcomes for the people and places near us
From health and wellbeing, through to communities and culture, as well as the lands on which we work, our focus is underpinned by our commitment to create real and lasting social impact for the people and places where our signs can be found.
HOW WE MAKE SOCIAL IMPACT
JCDecaux’s purpose is to connect brands with communities, enriching urban life. As a business that exists within the public domain, "enriching urban life" using our powerful communication channel needs to be more than just words on a page; It is a commitment to the community. Locally and globally, JCDecaux has a strong history of supporting charities and causes to make a difference in our communities.
Since being established in Australia and New Zealand, JCDecaux has supported numerous charities with millions of dollars of media space in addition to joint industry sponsorships. In 2020, this work became more important than ever, and we made the decision to do more: To collaborate to drive change.
In 2020, we formed JCDecauxHEART - a panel of individuals from across the business units and markets, brought together to build a strategy and framework that guides JCDecaux’s support of charity organisations. Our key focus has been to build on our strong history to provide meaningful support to organisations that our staff believe in.
In December 2020, we announced our first major charity partnership with OzHarvest. This partnership supports our Enrich Urban Communities pillar. As part of this partnership, JCDecaux has helped provide 50,000 meals to Australians in need.
OUR 2021 MAJOR CHARITY PARTNERS
Our Major Charity Partners for 2021 have now been established, which is a process that occurs in November each year, for the following year. We are currently reviewing our Major Partners for 2022.
You could still be eligible to become a Proud Partner, which requires a small investment by you to cover printing and installation costs for a static Small Format campaign. Alternatively, you could also be considered as a Local Partner. This requires you to provide the creative for display, which will run free of charge on our digital assets, and is strictly subject to availability only. Therefore, there is no guarantee of display, however if space does become available, we will confirm this with you in writing the week prior to your campaign going live.
Due to high demand, we have now reached full capacity for offering out-of-home advertising space for both Proud and Local Partners as of Q4/2021 until the end of Q2/2022. However, please still send through your requests, which we will review prior to the end of Q2/2022, to run from Q3/2022 onwards.
JCDecaux is a metropolitan operating business, and through our social impact initiatives and subject to T&Cs, we may be able to provide targeted support to NFPs.
Partner with us
In addition to our own Social Impact Committee, JCDecaux is a member of the Outdoor Media Association.
“2020 has been an incredibly tough year for many Australians, with so many new people turning to charities for the first time in their lives. This year has seen a dramatic rise in demand for food relief, at a time when our resources are under pressure. Thanks to this contribution from JCDecaux we can continue to get good food to those who need it most.”
OzHarvest, Head of Impact, Ashley Killeen.