Supporting better outcomes for the people and places near us
From health and wellbeing, through to communities and culture, as well as the lands on which we work, our focus is underpinned by our commitment to create real and lasting social impact for the people and places where our signs can be found.
HOW WE MAKE SOCIAL IMPACT
JCDecaux’s purpose is to connect brands with communities, enriching urban life. As a business that exists within the public domain, "enriching urban life" using our powerful communication channel needs to be more than just words on a page; It is a commitment to the community. Locally and globally, JCDecaux has a strong history of supporting charities and causes to make a difference in our communities.
Since being established in Australia and New Zealand, JCDecaux has supported numerous charities with millions of dollars of media space in addition to joint industry sponsorships. In 2020, this work became more important than ever, and we made the decision to do more: To collaborate to drive change.
SOCIAL IMPACT COMMITTEE
In 2020, we formed the Social Impact Committee - a panel of individuals from across the business units and markets, brought together to build a strategy and framework that guides JCDecaux’s support of charity organisations. Our key focus has been to build on our strong history to provide meaningful support to organisations that our staff believe in.
In December 2020, we announced our first major charity partnership with OzHarvest. This partnership supports our Enrich Urban Communities pillar. As part of this partnership, JCDecaux has helped provide 50,000 meals to Australians in need.
We have established our Major Charity Partners for 2021, this occurs in November each year for the following year. You could be eligible for a Proud Partnership which requires a small investment to cover printing and installation for a printed street furniture campaign. Alternatively, you could be a Local Partner - this involves providing creative for display and it will be run only if there is availability. There is no guarantee of display, but if a space becomes available, we will confirm this the week prior. JCDecaux is a metropolitan operating business. Through our Social Impact initiatives and subject to T&Cs, we may be able to provide targeted support to NFPs and registered charities.
Partner with us
In addition to our own Social Impact Committee, JCDecaux is a member of the Outdoor Media Association.
“2020 has been an incredibly tough year for many Australians, with so many new people turning to charities for the first time in their lives. This year has seen a dramatic rise in demand for food relief, at a time when our resources are under pressure. Thanks to this contribution from JCDecaux we can continue to get good food to those who need it most.”
OzHarvest, Head of Impact, Ashley Killeen.