As the global leader in Out-of-Home, we understand how the foundations of Out-of-Home are shifting. As the industry's favourite brand-building media becomes more digital, targeted and addressable, the JCDecaux ACADEMY will provide an overview of everything media agencies and marketers need to know to stay ahead of the curve and leverage the power of Digital Out-of-Home. It’s an education series you won’t want to miss.
JCDecaux ACADEMY is a 10-part online learning course that covers the end-to-end Digital Out-of-Home campaign journey, from planning an effective campaign, developing impactful creative and targeting specific audience segments, to reporting, verification and measurement.
Modules are concise, at just 15-20 minutes long, and are jam packed with real-life examples, case studies and key takeouts from Australia and across the globe.
Introduction to the JCDecaux ACADEMY
To explore our Academy series, click the module links below
COURSE OVERVIEW
Module 1: Media Planning in Today’s World
Module 2: Public and Private Media
Module 3: The Creative Bridge
Module 4: The 5 outcomes
Module 5: Identifying and Enhancing your Digital Out-of-Home journey
Module 6: How to Create Digital Audiences Outdoors
Module 7: How to Make a Creative Impact with Digital Out-of-Home
Module 8: Programmatic Trading of Digital Out-of-Home
Module 9: Reporting and Verification
Module 10: Advanced Measurement of Digital Out-of-Home