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The Altitude Effect

 

Where attention becomes influence. Audiences arrive early, stay for hours and are psychologically primed for discovery, openness and decision-making. Novel environments elevate dopamine, lowering barriers to influence and making brand encounters more memorable. This means brands are able to shift mindsets from awareness to consideration, and consideration to action. 

 


The journey

 

Airport journeys are linear: check-in, security, gate, boarding.


Ads at each stage build frequency. Frequency compounds influence.

 


The data

 

  • 53% of audiences are high income earners $130K+ and spend up to 10.7 minutes of average dwell time on key internal assets 
     
  • +10-20% increase in audience memory encoding for internal airport formats
     
  • 41% searched for more information, 44% visited retail stores or websites, and 36% purchased a good or service seen advertised
     

 


The opportunity

 

No other format can tell a sequential brand story with this level of total environmental immersion.


From C-suite to Gen Z - all audiences in one place. Every impression lands on someone with time to engage and money to spend. 

 

Source: 2026 MOVE insights, Global Airport Research by Ipsos for JCDecaux 2026 & Neuro Insight Study 2022. 

Download The Altitude Effect eBook 

 

Airports create a shopping environmentcwhere everyday rules don’t apply. Time to kill, duty-free deals, glamourous stores and last-chance gifting stack up. Together they offset normal impulse control, so big-brand treats feel like smart, justified purchases rather than splurges.

 

 

Remarkable Journeys, Remarkable Experiences

 

We offer enhanced advertising solutions across Sydney, Western Sydney, Adelaide, and Perth Airports that leverage the emotional uniqueness of airports while also reflecting the three big asks advertisers have of us: connected journeys, big iconic impact, and immersive brand experiences.

 

CONNECTED JOURNEYS

 

Easy-to-transact networks that provide coverage at every step of the departures or arrivals journey.

Hello journey network


Welcomes travellers as soon as they land, connecting multiple times throughout the arrivals journey to their ride home.

Goodbye journey network


Connects brands with travellers multiple times throughout the departure journey, from drop-off to departure gate.

 

ICONIC IMPACT

Strategically positioned, high-impact screens that leave a lasting impression; a powerful compliment to a Goodbye or Hello network.

IMMERSIVE BRAND EXPERIENCES

The pinnacle of our partnership offering; immersive experiences are more than advertising space, they are an opportunity to innovate and become an integral part of the remarkable airport journey. 

JCDecaux airport immersive experience. Out-of-Home installation brand activation

Sydney Airport

Australia's premier gateway, Sydney Airport offers an unparalleled canvas across three unique terminals for brands to converge with diverse, high-value audiences. 

 

Powered by cutting edge technology and data-driven insights, Sydney Airport is a primed canvas for your brand 
to soar.

Sydney Airport's three terminals reach a diverse mix 
of audiences including:

 

Domestic leisure travellers 

 

Global explorers

 

Luxury enthusiasts

 

Business professionals 


44M

travellers will pass through Sydney Airport by the end 
of 2024 
  
 


6th

for first and business class 
seats globally 
  
  
  
  
 


133+

minutes spent at 
Sydney International T1 
before take-off 

  
 

Source: Sydney Airport

Western Sydney Airport

We recently announced the addition of Western Sydney International Airport (WSI) to our portfolio. JCDecaux will have 40+ assets across the Airport’s terminal precinct, as well as new Digital Large Format along the journey. 

WSI Airport is set to open for domestic and international passenger services by the end of October 2026, with airline partners Qantas, Jetstar, Singapore Airlines and Air New Zealand. The airport is set to handle up to 10 million passengers annually.  

JCDecaux wins Western Sydney Airport tender

Perth Airport

Gateway to Plenty

 

This dynamic city, experiencing unprecedented growth, is an economic powerhouse and the portal to Western Australia's natural wonders. It is where East meets West, offering a modern canvas for remarkable brand stories.

A powerful opportunity for brands to reach and influence: 

 

Influential business travellers 

 

Domestic holidaymakers

 

High-income regional workers 

 

Global explorers


16M+

captivated travellers each year



 


4.5M 

FIFO passenger journeys 
each year



 


2.5hrs

average time of arrival prior 
to an international flight


 

Source: Perth Airport

Adelaide Airport

Serving one of Australia's most livable cities, Adelaide Airport is a vibrant connection point to South Australia's thriving business sectors and diverse arts, culture, and wining and dining attractions. 

 

Here, rich brand engagement meets traveller aspirations in an intimate, modern, and elegant terminal design. 

Provides the perfect backdrop for meaningful connections with:

 

International holidaymakers

 

Sports fans, foodies, and culture enthusiasts 

 

Business travellers

 

FIFO workers 


8.6M

passengers each year 

  
  
  
 


35%

of residents take between 
3-5 flights per year 
  
 


#1

regional airport in the Australia and Pacific region, as voted 
by Skytrax

Source: Adelaide Airport