JCDecaux ICONICS | JCDecaux Australia

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Worth more than reach

JCDecaux Iconics are the most powerful placements in Out-of-Home. Large, high‑profile sites deliver more than reach by building attention, emotion and fame for brands. Working with a leading market research and insights agency - The Research Agency (TRA) - we’ve undertaken a landmark study to quantify exactly what Iconic presence is worth.

JCDecaux wins Melbourne Yarra Trams Contract

Our latest research proves that Iconic placements outperform standard Out-of-Home placements on a range of metrics including:

Attention
Emotion
Fame
Rational Persuasion (e.g. believability)
Brand Outcomes (e.g. consideration)

^15%
^{Higher attention}

^14%
^{Increase in emotion}

^11%
^{Uplift in brand fame perceptions}

Learn more about advertising with JCDecaux Australia

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