NURTURE FOR COUNTRY

Empowering First Nations businesses by amplifying their voice

The Nurture for Country program supports First Nations-owned and controlled businesses looking to reach new audiences, scale their business, and build long-term brand awareness through access to our extensive Out-of-Home advertising network and in-house agency resources.

The program is built on a pay-it-forward ethos that helps brands grow together.

It is a local, Australian-based initiative, that aligns with JCDecaux’s broader commitments to reconciliation and supports the Australian Government’s Closing the Gap targets.

The program is part of our larger Reconciliation Action Plan (RAP), designed in collaboration with First Nations voices and organisations.

How it works

Participation and planning

Once an organisation is accepted into the Nurture for Country program, you will participate in a kick-off meeting to discuss the process, and your business goals for the Out-of-Home campaign.

Inclusions and investment support

We will match your investment dollar for dollar of media spend.
We will help you optimise your creative for success.
We will assist with media planning, data and insights.
We will conduct brand tracking for investments greater than $100k.

Partner network

We can support your business with PR and connect you with our wider network such as KARI Business Enterprise program and partnered venture capital firms.

JCDecaux Australia nurture for country program for first nations businesses in out-of-home advertising

Annual opportunity to boost campaign

Each year we will award a $250,000 free marketing campaign to a Nurture for Country business that is part of the program

Eligibility criteria

Nurture for Country is designed to support First Nations’ businesses that are funded and scaled, and looking to build their brand in the market long-term

The business must be 51% or more owned, managed and controlled by Aboriginal or Torres Strait Islander people with proof of certification (from Supply Nation, Kinaway, ASIC reports or governance documents).
The organisation must have been operating successfully for at least 12 months prior to application.
The business must be new to JCDecaux.
A minimum $10,000 campaign media investment is required by the business applying (additional production and installation costs may be required dependent on Out-of-Home formats provided, with quotation determined upon application).
The campaign must commence within six months of the business being selected as part of the Nurture for Country program, and is available for a two-year period, commencing from the first campaign date.
The business is required to share campaign results with JCDecaux. With the business’ consent, JCDecaux may share results with third parties.