To launch its new Sundaes range, premium ice cream brand Ben & Jerry's and PHD Australia activated an attention-grabbing bus shelter immersion at Bondi Beach, driving top-of-mind awareness and encouraging passers-by to visit their store conveniently located just across the road.
Custom green seating, special-build ice cream roof and, the best part of all, a salted caramel scent dispenser really gets those taste buds tingling.
The activation was supported by JCDecaux Digital and Classic Large Format, including in the Rail environment.
