OMA Awards Q1 2023: Innovation in Out-of-Home - Winner.
To drive interest and engagement around the launch of Cointreau's new bottle design at Icebergs in Bondi Beach, the brand leveraged all JCDecaux locations in the area.
Beachside bus shelters were transformed to include branded decals and visuals, along with special seating and neon lighting fixtures. One special build activation included a dispenser within the panel to deliver cocktail recipe cards based on the participants preferences, which could be retrieved at the press of a button. The other activation displayed a spinning Cointreau bottle in a cocktail showcase with a Margarita drink pouring into a glass using a liquid filtration system that was hidden within the panel.