OMA Awards Q3 2022: Best Use of Digital - Winner.
The Guardian has hit the mark, publishing headlines direct from the newsroom to JCDecaux Out-of-Home screens across Australia. The multi-faceted campaign combines brand activity, inspiring affinity and emotional connection with The Guardian Australia, with up-to-date news headlines that offers journalism as a public service. The headlines were curated by newsroom editors three times a day and were broadcast across JCDecaux Digital Large and Small Format as well as XTrackTV.
