OMA Awards Q4 2022: Innovation in Out-of-Home - Winner.
Jacob’s Creek challenged expectations and gave red wine a summer makeover with the launch of its new chilled range. To promote the launch, a bus shelter in one of Melbourne’s most famous beachside entertainment hotspots, St Kilda, was transformed into a winter wonderland. With icicles, snow-like seating, and a push button that emits mist, this attention-grabbing activation ensured Jacob's Creek is top of mind for those looking for a red wine with a refreshing cold twist.
