OMA Awards Q3 2022: Innovation in Out-of-Home - Winner.
The Lord of the Rings: The Rings of Power is one of the most anticipated shows coming to Amazon Prime Video, and to generate excitement for the premiere, Amazon has cleverly transformed the streets of Melbourne into Middle Earth. In what is the JCDecaux Creative Solutions teams’ biggest activation ever, four shelter immersion zones – complete with unique sound triggers and lighting – have been created to represent the four different realms of Middle Earth. Three Trams, wrapped in the series’ theme, are transporting Melbournians to each realm.
