OMA Awards Q4 2022: Best Use of Multi-Format - Winner.
To drive mass awareness of SBS’ exclusive coverage of the FIFA World Cup in Qatar, the brand ran a national multi-format campaign. Displayed in the lead up to and throughout the tournament, SBS utilised audience intelligence data to underpin site selection and included some of JCDecaux’s most iconic Out-of-Home placements such as Bourke St stairs at Southern Cross Station, the Martin Place escalators, and Sydney's B-Line buses.
