OMA Awards 2022: Creative Collection Grand Prix - Winner.
The judges were unanimous in their decision that the consistent message and range of different Out-of-Home advertising formats used in Subway’s Beyond Big campaign showcased outstanding creativity. It captured the attention of the public and the judges with big, bold, and bright imagery, making this campaign unmissable.
The Grand Prix winner was chosen from 22 campaigns — all winners of the quarterly Creative Collection competition, which has been run by the OMA since 2013. In total, 125 campaigns were submitted for judging in 2022, and Subway came out on top.
