To surprise and delight Australia’s canine companions, and align with its latest ‘Tonight I’ll be Eating’ campaign, featuring The Irwins, Paris Hilton and her beloved chihuahuas, we created Australia’s first-ever dog sized billboards.
Spotted in Sydney and Melbourne's busiest high-footfall areas, the small billboards were connected to a Large Format site to capture the attention of pedestrians as well as their furry friends.