Maybelline's Firework Mascara campaign is stopping traffic.
Its tram shelter on St Kilda Rd was an all-pink immersive experience, with extra lighting, a custom roof pelmet, and a motion sensor-triggered beauty product commercial for commuters when they enter the stop.
But the pink doesn't stop there - the campaign also included Tram Wraps, Digital Large Format, and a Flinders Street Digital Takeover.
