Our Digital Large Format Network of billboards reaches 87% of Greater Melbourne every week
From the city to the suburbs, our presence in Melbourne is unrivalled. Our Large Format billboards are strategically located in high-traffic locations from the CBD to the suburbs, airport and Geelong. JCDecaux Australia has Large Format coverage across all of Melbournes major highways, freeways and city roads.
With over 59 Digital Large Format sites ranging from the city to the suburbs and beyond, our coverage in Melbourne is unmatched.
We partnered with UXBridge, an eye-tracking research consultancy to measure the impact of our Large Format billboards. The study measured 70 participants between the ages of 18-68 taking a 75 minute journey past 97 billboards.
The study revealed that our JCDecaux Melbourne sites are looked at for +63% longer than competitor sites.
UXBridge, Large Format Eye Tracking Study, Oct 2024
Over the last 3 years, we’ve launched over 13+ Digital Large Format sites across Melbourne, with more to come in 2026
