JCDecaux has launched one of the largest Digital Large Format screens in the southern hemisphere.
Located at St Kilda Junction, one of Melbourne's busiest intersections, JCDecaux ICON dominates from all angles.
This unique and highly impactful site gives brands the opportunity to influence people on a range of journeys, from beach goers and sport spectators to shoppers and business professionals.
Traditional owners: Boon Wurrung people of the Kulin Nation
JCDecaux ICON spans over 700 square metres and combines Digital and Classic Large Format to deliver unrivalled impact.
Four mega digital screens work together to wrap around one of Melbourne's newest luxury apartment buildings, while two classic panels provide 24/7 presence.
+12%
UPLIFT IN UNCONSCIOUS BRAND FAME AFTER SEEING A BRAND ON HIGH QUALITY DIGITAL LARGE FORMAT
+63%
HIGHER AVERAGE
NEURO IMPACT
4X
THE LENGTH OF A MELBOURNE TRAM
Available to book now.