_{This prominent site is located on the West Gate Freeway, Australia’s busiest road. It links Geelong and the western suburbs to central Melbourne and beyond, carrying more than 200,000 vehicles every day. This unique Digital Large Format Site is positioned above White Street, impacting audiences heading inbound and outbound to the city.}

_{For the first time in history, JCDecaux has partnered with Tilt Industrial Design, the Department of Transport, and Authority Creative, in consultation with the Wurundjeri Woi Wurrung Aboriginal Corporation, to commission First Peoples artist Lisa Waup to create a bespoke piece of art to sit alongside this screen. The artwork honours and acknowledges traditional custodians of the land – the Wurundjeri people.}