Introducing White Street Gantry - VIC

Connecting Melbourne to the Western Suburbs and CBD

This prominent site is located on the West Gate Freeway, Australia’s busiest road. It links Geelong and the western suburbs to central Melbourne and beyond, carrying more than 200,000 vehicles every day.

^200,000+

Average daily traffic count, both directions

^{Inbound & Outbound}

Australia's busiest road capturing the attention of all audiences regardless of travel direction

^{Top 10}

Highest reaching Digital Large Format site in Victoria

JCDecaux partnered with Tilt Industrial Design, the Department of Transport, and Authority Creative, in consultation with the Wurundjeri Woi Wurrung Aboriginal Corporation, to commission a bespoke piece of First Nations art to sit alongside this screen.

Created by First Peoples artist Lisa Waup, the artwork honours and acknowledges traditional custodians of the land – the Wurundjeri people.

This unique Digital Large Format Site is positioned above White Street, seen by audiences heading into and out of the city.