A mobile billboard commanding attention through movement.
JCDecaux BUS SOLUTIONS move along the most popular commuter routes, following travellers on their journeys. As a result, this ad format is the most effective in outdoor advertising for ad recall.
With 90% of all Australia’s metro bus advertising opportunities, JCDecaux has your brand covered.
INTRODUCING THE JCDECAUX STORYTELLERS
For the first time, we are giving advertisers the opportunity to buy consecutive double and triple Portrait Side panels on trams and bendy buses, known as the JCDecaux STORYTELLERS.
This increased flexibility allows client partners to get creative and tell a story across multiple panels to further increase interest and engagement.
Zero Emission Portrait Sides
For sustainably-minded advertisers, we have developed Portrait Side networks that offer advertising exclusively on fully electric, zero emission buses.
Sydney's zero emission transit network covers the affluent east, inner-city, and out into the west. Depots included are: Waverley, Leichhardt, and Penrith.
Melbourne's zero emission transit network provides coverage from Melbourne’s east to west. Depots included are: Heatherton, Ivanhoe and Sunshine West.
WHY BUS SOLUTIONS
MOVEMENT
From our landmark research study, Transit Factor, we know that the power of movement triggers a primal function in the brain which increases attention and memory encoding.
RECEPTIVITY
Most people prefer buses with advertising than without. In fact, it is the most liked Outdoor media format. Audiences receive Transit with a positive reception, transferring a higher likelihood of positive engagement to brands.
LONGEVITY
A single bus service, many different routes. Meaning reach continues to grow over a longer period as new audiences are met. Great results for a greater length of time.
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BUS WRAPS
Deliver brand dominance, ownership and an elevated perception in market with the largest of all bus formats, our BUS WRAPS. The ‘hero’ of any Transit campaign seeking to deliver cut through and impact, nationally.
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MEGASIDE
The JCDecaux MEGASIDE is akin to a moving large format Billboard and is the true ‘King of the CBD’.
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MEGASIDE DOUBLE DECKER
The JCDecaux MEGASIDE DOUBLE DECKER provides the ultimate creative canvas, blending high-impact premium panels with maximum exposure along desirable and popular routes in Sydney and Adelaide.
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SHOWCASE
JCDecaux Showcase delivers big billboard impact with the power of high frequency and longevity in market.
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FULL BACK
With strong impact and high dwell time, the eye-catching Full Back format drives awareness and engagement.
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PORTRAIT SIDE
Sold in packs, this high impact, broadcast medium delivers powerful campaign exposure and longevity.
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PORTRAIT BACK
JCDecaux PORTRAIT BACKS deliver affordable eye-level exposure to motorists, engaging this audience in a rare moment when they have a time to read, absorb and recall advertising content.
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METRO BACK
The ideal complement to other outdoor formats, JCDecaux METRO BACKS boosts coverage and frequency, delivering affordable eye-level exposure to motorists.
