Our Classicframes are the cornerstone of our product portfolio
Small Format, classic, static ads on our iconic street furniture, meeting people on their everyday commutes
Small Format, classic, static ads on our iconic street furniture, meeting people on their everyday commutes
Our Classicframes are scattered in key locations across the nation’s most desired urban and suburban precincts.
They provide an effective, more affordable solution for advertisers looking to build reach and frequency quickly.
How our Classicframes help brands...

Industry-leading reach solution, exclusive to JCDecaux.
Combine pre-optimised JCDecaux Classicframes with wide-reaching JCDecaux Transit Portrait Sides to achieve maximum campaign coverage across Australia, efficiently.

Your brand message seen at scale.
Purpose built for efficiency, scale and high share-of-voice, ease of transaction and maximum impact is guaranteed with pre-optimised JCDecaux Classicframe networks, now fortnightly as standard to build reach over time.

Highly-focused, data-led reach across five capital cities.
Unlock JCDecaux's sophisticated targeting capabilities to create bespoke Classicframe campaigns at speed.

Harness the power of location.
Radical flexibility, allowing advertisers to hand-select sites when the power of location, audience and context must be leveraged.
A powerful complement to SCALE, VOICE and FOCUS campaign solutions.

JCDecaux UNIVERSE, a true industry-first data ecosystem.
Delivering customisable audience intelligence, advanced optimisation capabilities and real-time trading availabilities, in one platform.

Pre-priming digital audiences with Out-of-Home and simultaneously retargeting online is now possible.
JCDecaux has built a first-party equivalent dataset, unlocking Out-of-Home audiences in online environments.









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