The ultimate creative canvas connecting audiences
JCDecaux Cross Track captivates audiences waiting at rail station platforms across Sydney, Melbourne and Perth. These Large Format billboards are 18m², offering brand dominance on busy platforms. They are also proven to encourage on-the-spot search, driving online traffic for brands.
Rail stations have high dwll times, making Cross Track the perfect format for brands seeking engagement.
Rail systems are the cornerstone of urban living
Connecting millions of people from the suburbs to the city centre and airport every day. With so many people using rail services each day, it comes as no surprise that 97% of rail users notice advertising in train stations.
A space that reaches different audience demographics
Source: JCDecaux UNIVERSE 2025
Why Cross Track?
DWELL
The average wait time for a train is 9 minutes providing plenty of time to engage commuters and drive action.
During peak hours, trains typically run every 6–10 minutes, but this can extend to 20 - 30 minutes in off-peak periodsm, on weekends or at suburban stops.
CONSECUTIVE STORYTELLERS
A highly impactful and cost-effective opportunity for storytelling, JCDecaux Cross Track can be bought as a Storyteller package. A fixed, guaranteed and easy to transact solution reaching key categories across Nightlife, Business Professionals, Luxury, Universities, High Street Retail and more.
FREQUENCY
Commuters at rail stations are typically a frequent and habitual audience, meaning they visit multiple times per week. Because of this, JCDecaux Cross Track has very high frequency scores in MOVE, reaching audiences 47.5x across 4 weeks across the full network. This high frequency enables brands to build top-of-mind awareness.
