With high dwell times, repeat audiences and constant foot traffic, Cross Track billboards are the perfect advertising choice for brands seeking engagement.
JCDecaux Cross Track is the ultimate creative canvas in rail advertising.
These Large Format billboards are 18m², offering brand dominance on busy platforms. They are also proven to encourage on-the-spot search, driving online traffic for brands.
DWELL
The average wait time for a train is 9 minutes providing plenty of time to engage commuters and drive action.
During peak hours, trains typically run every 6–10 minutes, but this can extend to 20 - 30 minutes in off-peak periodsm, on weekends or at suburban stops.
CONSECUTIVE STORYTELLERS
A highly impactful and cost-effective opportunity for storytelling, JCDecaux Cross Track can be bought as a Storyteller package. A fixed, guaranteed and easy to transact solution reaching key categories across Nightlife, Business Professionals, Luxury, Universities, High Street Retail and more.
FREQUENCY
Commuters at rail stations are typically a frequent and habitual audience, meaning they visit multiple times per week. Because of this, JCDecaux Cross Track has very high frequency scores in MOVE, reaching audiences 47.5x across 4 weeks across the full network. This high frequency enables brands to build top-of-mind awareness.
