A national digital small format network, reaching millions of people each week in desirable inner-city and suburban precincts.
The JCDecaux Smartframe network features state-of-the-art digital screens, positioned for maximum visibility at bus and tram stops and in busy urban and suburban shopping precincts nationally.
In Sydney, Melbourne, and Brisbane presence extends to train stations; capturing the attention of commuters across the concourse and platform at 49 Sydney train stations, 5 Brisbane train stations, and at Southern Cross Station in Melbourne.
By incorporating a range of data sources, this digital network provides dynamic, relevant engagement opportunities for brands.
Introducing new, simplified, audience-focused networks
Scale, Category, and Impact.
Three distinct network types, providing advertisers with more strategic opportunities to efficiently drive business growth.
These complementary solutions can be combined to increase reach and enhance campaign effectiveness.
SCALE
Pre-optimised networks designed to maximise broadcast reach across the eastern seaboard.
Available across Sydney, Melbourne, and Brisbane.
CATEGORY
Audience-focused networks, carefully crafted to ensure brands reach the right people in the right locations.
Categories include: Luxury, High Street Retail, Business Professionals, and Nightlife.
Available across Sydney, Melbourne, and Brisbane.
Luxury network
+40%
Higher annual spend on women's clothing.
High Street Retail network
+24%
Higher annual spend on
clothing and footwear.
Business Professionals network
2.2x
More likely to be in the highest personal income bracket.
Nightlife network
+48%
Higher spend on meals out at restaurants, hotels, and clubs).
Source: JCDecaux UNIVERSE 2024 versus ESB benchmark
IMPACT
Create a dominant brand presence in the most desirable locations with consecutive placements.
Networks featuring consecutive panels in the busiest urban and suburban locations. Guaranteed to command attention and drive brand impact.
Available in Sydney, Melbourne, and Perth.
Get in touch to find out more.
Achieve the ultimate brand eminence
6.6M+
Australians 14+ reached
per week.
MOVE, 2024
33%
more likely to have a household income over $200K.
ABS Census 2021, RDA Research 2024
40%
would pay extra for products consistent with the image they want to convey.
Nielsen 2024
GALLERY
.