JCDecaux has an unrivalled presence in Melbourne with a portfolio of 2800+ digital screens, 3300+ static boards, and 5000+ transit ad spaces. Our Out-of-Home advertising formats are built with cutting-edge design and placed in the most desirable locations for impactful advertiser solutions.
Advertisers can select which JCDecaux Australia formats they would like to run their advertisements on.
In Melbourne we have Transit - trams and buses - Small Format street funiture, Large Format billboards, and Rail. We have exclusive advertising partnerships with Yarra Trams and Southern Cross Station.
Each JCDecaux Australia advertising format has its own unique advantages
Is the most cost-efficient way to build broad reach. It has high frequency, and delivers on duration, meaning ads are seen more frequently and for longer.
Big billboards for big impact. Large Format commands attention and earns stature, authority and fame for brands. Our digital and classic billboards are in premium locations, well positioned to deliver attention and recall.
Boasts cost-effective reach, plus the highest frequency and dwell time of all our Out-of-Home formats. Rail environments tap into attention and infuence.
Has the widest scope to deliver brand awareness and familliarity at scale. Small Format is where a brand moves from being seen, to being known.
Melbourne is home to 5.4 million people and is Australia's second largest economy and second most visited state.
It's a top destination for interstate visitors drawn by world-class events like The F1 Grand Prix, Australian Open, Test Day Ashes and Spring Racing Carnival.
In the year ending March 2026, visitors spent a record breaking $48.6 billion AUD.
Melbourne is an economic powerhouse with the largest GDP growth in Australia. For advertisers looking to tap into this market, JCDecaux Australia is unrivalled, reaching 96% of people aged 14+ in Melbourne every week
We continue to set industry standards for quality Large Format billboards in Melbourne. Our sites are looked at for 63% longer and are ranked 15% more noticable than competitors.*
JCDecaux Australia is the exclusive advertising partner for Melbourne's Yarra Trams network - the world's largest tram network and Australia's most powerful advertising platform.
We have 140+ rail assets across 22 stations in Melbourne. We hold an exclusive advertising contract with Southern Cross Station, Victoria’s largest station. We are also partnered with Metro Trains Melbourne for CrossTrack billboards and XtrackTV.
As the world’s leading outdoor advertising company, we know what it takes to deliver an effective campaign. By combining high-quality assets in Australia’s busiest locations with audience-first, data-driven planning, we ensure brands are not only seen but also remembered.
