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The Altitude Effect

 

Where attention becomes influence. Audiences arrive early, stay for hours and are psychologically primed for discovery, openness and decision-making. Novel environments elevate dopamine, lowering barriers to influence and making brand encounters more memorable. This means brands are able to shift mindsets from awareness to consideration, and consideration to action. 

 


The journey

 

Airport journeys are linear: check-in, security, gate, boarding.


Ads at each stage build frequency. Frequency compounds influence.

 


The opportunity

 

No other format can tell a sequential brand story with this level of total environmental immersion.


From C-suite to Gen Z - all audiences in one place. Every impression lands on someone with time to engage and money to spend. 

 


The data

 

  • 53% of audiences are high income earners $130K+ and spend up to 10.7 minutes of average dwell time on key internal assets 
     
  • +10-20% increase in audience memory encoding for internal airport formats
     
  • 41% searched for more information, 44% visited retail stores or websites, and 36% purchased a good or service seen advertised
     

 

Source: 2026 MOVE insights, Global Airport Research by Ipsos for JCDecaux 2026 & Neuro Insight Study 2022. 

Download The Altitude Effect eBook 

 

Airports create a shopping environment where everyday rules don’t apply. Time to kill, duty-free deals, glamourous stores and last-chance gifting stack up. Together they offset normal impulse control.

This eBook unpacks the Altitude Effect through real campaign results. 

 

 

Remarkable Journeys, Remarkable Experiences

 

We offer enhanced advertising solutions across Sydney, Western Sydney, Adelaide, and Perth Airports that leverage the emotional uniqueness of airports while also reflecting the three big asks advertisers have of us: connected journeys, big iconic impact, and immersive brand experiences.

 

Connected Journeys

 

Our Hello and Goodbye networks connect brands with travellers multiple times throughout their departures and arrivals journey. Designed to follow the footsepts of travellers as they move through the airport and achieve high frequency contact.

 


Iconic Impact

Strategically positioned, high-impact screens that leave a lasting impression. A powerful compliment to Connected Journeys.

 


 

Immersive Brand Experiences

 

The pinnacle of our partnership offering; immersive experiences are more than advertising space, they are an opportunity to innovate and become an integral part of the remarkable airport journey. 

JCDecaux airport immersive experience. Out-of-Home installation brand activation

Sydney Airport

Australia's premier gateway, Sydney Airport offers an unparalleled canvas across three unique terminals for brands to converge with diverse, high-value audiences. 

 

Powered by cutting edge technology and data-driven insights, Sydney Airport is a primed canvas for your brand 
to soar.

JCDecaux advertising solutions at Sydney Airport

Sydney Airport's three terminals reach a diverse mix of audiences including:

 

Domestic leisure travellers 

 

Global explorers

 

Luxury enthusiasts

 

Business professionals 

 

17.2M

Annual international passengers

 

 

23.4M

Annual domestic passengers

 

 

1.96M

Annual regional passengers

 

Source: Sydney Airports Annual Review 2025

Western Sydney Airport

We recently announced the addition of Western Sydney International Airport (WSI) to our portfolio. JCDecaux will have 40+ assets across the Airport’s terminal precinct, as well as new Digital Large Format along the journey. 

WSI Airport is set to open for domestic and international passenger services by the end of October 2026, with airline partners Qantas, Jetstar, Singapore Airlines and Air New Zealand. The airport is set to handle up to 10 million passengers annually.  

JCDecaux wins Western Sydney Airport tender

Perth Airport

This dynamic city, experiencing unprecedented growth, is an economic powerhouse and the portal to Western Australia's natural wonders. It is where East meets West, offering a modern canvas for remarkable brand stories.

JCDecaux Australia - advertising at Perth airport

A powerful opportunity for brands to reach and influence: 

 

Influential business travellers 

 

Domestic holidaymakers

 

High-income regional workers 

 

Global explorers

 

18M

Passengers pass through Perth Airport annually

 

 

4M

FIFO workers pass through Perth Airport each year

 

 

40+

JCDecaux touchpoints inside and outside Perth Airport

 

Source: Perth Airport statistics 2026

Adelaide Airport

Serving one of Australia's most livable cities, Adelaide Airport is a vibrant connection point to South Australia's thriving business sectors and diverse arts, culture, and wining and dining attractions. 

 

Here, rich brand engagement meets traveller aspirations in an intimate, modern, and elegant terminal design. 

JCDecaux Australia airport advertising Adelaide

Provides the perfect backdrop for meaningful connections with:

 

International holidaymakers

 

Sports fans, foodies, and culture enthusiasts 

 

Business travellers

 

FIFO workers 


520+

Domestic flights every week on average

 


9M

Passengers travel through Adelaide Airport each year

 


$7.5M

Spent at Adelaide Airport by domestic travellers each year

 

Source: Adelaide Airport passenger statistics 2026