The cashed up concept featured Citylights panels filled with genuine $100 bills to the value of $10,000. The custom built panels were fitted with fans to create a whirlwind of cash – swirling behind an image of the film’s highflying protagonist Jordan Belfort, played by Leonardo DiCaprio.
The OMA’s Creative Collection Competition acknowledges the best and bravest in Outdoor creative each quarter. Congratulations to the Innovate team and Roadshow Films on this attention grabbing, prize winning work.