JCDecaux TRAM SOLUTIONS

Melbourne boasts the largest operating tram network in the world.

JCDecaux TRAM SOLUTIONS

Trams are a beloved and integral part of Melbourne's landscape, providing iconic formats for your brand's messages.

JCDecaux TRAM WRAPS

_{JCDecaux TRAM WRAPS command attention across the CBD and beyond, providing the ultimate creative canvas across Melbourne.}

_{Brands stay top of mind longer with eight-week campaign periods, while depot selection provides targeted reach to relevant audiences.}

_{Combine with JCDecaux PORTRAIT SIDES for ultimate tram impact and coverage.}

Introducing the JCDecaux ULTRATRAM wrap

For the first time, advertising is available on Melbourne's E-Class trams, the largest and longest vehicles on Melbourne's roads.

The highly impactful JCDecaux ULTRATRAM wrap provides brands with unmatched exposure across Melbourne's densely populated, inner-city areas, including retail hotspots - Collins Street and Bourke Street.

100% exclusivity

For brands wanting to make a bold statement, JCDecaux ULTRATRAM wraps deliver greater impact and cut-through to quickly build campaign reach and frequency.

Broadcast coverage

Exposure across Melbourne's key commercial and residential areas including Collins Street's retail precinct, Bourke Street mall, and Southbank route 96 running from St Kilda beach to East Brunswick.

Access major events

The JCDecaux ULTRATRAM will service Melbourne's major events including the Boxing Day test match, Australian Open, Grand Prix, and AFL season launch, while also operating its regular route.

JCDecaux PORTRAIT SIDES

_{JCDecaux PORTRAIT SIDES offer broadcast exposure and longevity in market with flexible two or four-week networks.

Sold in true network packs, this high impact, large-scale transit format connects with valuable urban audiences, providing unbeatable incremental reach when combined with a JCDecaux Classicframe campaign.}