JCDecaux Tram Advertising

Melbourne boasts the largest operating tram network in the world

85% of Melbournian's see advertising on trams at least once a week, making it the most noticed Out-of-Home format in the market.

Trams are an iconic part of Melbourne's landscape, travelling across the city and deep into suburban communities. Melbourne trams have an annual patronage of 160 million reaching both first-time audiences and commuters regularly travelling the same routes.

JCDecaux Tram Wraps

JCDecaux Tram Wraps command attention - they are bold, creative and distinctive. Tram wraps are the ultimate creative canvas for brands.

All our tram wraps offer 100% exclusivity for brands, meaning your brand features across the entire vehicle.

With eight-week campaign periods, brands are able to create lasting impact, driving brand recognition, awareness and sales consideration through frequency.

JCDecaux UltraTram wrap

The UltraTram is the largest and longest vehicle on Melbourne's roads measuring 33.5 metres in length and 3.65 metres in height.

The highly impactful JCDecaux UltraTram wrap provides brands with unmatched exposure across Melbourne's densely populated, inner-city areas, including retail hotspots - Collins Street and Bourke Street.

Why advertise on the UltraTram?

100% EXCLUSIVITY

For brands wanting to make a bold statement, JCDecaux UltraTram wraps deliver greater impact and cut-through to quickly build campaign reach and frequency.

BROADCAST COVERAGE

Exposure across Melbourne's key commercial and residential areas including Collins Street's retail precinct, Bourke Street mall, and Southbank route 96 running from St Kilda beach to East Brunswick.

ACCESS MAJOR EVENTS

The JCDecaux UltraTram will service Melbourne's major events including the Boxing Day test match, Australian Open, Grand Prix, and AFL season launch, while also operating its regular route.

JCDecaux Portrait Sides

JCDecaux Portrait Sides offer brand visibility across a larger number of trams and are available on flexible two or four-week networks.

This high impact, large-scale transit format connects with valuable urban audiences, providing unbeatable incremental reach when combined with a JCDecaux Classicframe campaign.