STATION DOMINATIONS

Brand advertising at remarkable scale

Station dominations give brands the opportunity to occupy a significant space in the rail environment, reaching vast audiences at scale, and with impact.

Station Dominations give brands the opportunity to own an area within a station for a four-week period.

The sheer scale and visual impact immerses high frequency commuters in brand messaging, delivering stature and remarkable cut-through.

_{+42% uplift in likelihood to purchase}

a product when advertised on a station domination

_{+50% campaign recall}

audiences remember station dominations more than regular advertising campaigns

_{4x brand awareness}

station dominations improve audience - people remember your brand four times more.

Station Dominations are available in key stations in Sydney, Melbourne, and Adelaide. Each location offers advertisers valuable proximity to popular entertainment, retail, and sporting destinations.

JCDecaux Australia station dominations - branded train station advertising

Sydney

JCDecaux Station Dominations are available in a selection of Sydney's busiest rail stations, including Central, Circular Quay, Wynyard, Redfern, Parramatta, Bondi Junction and Martin Place.

With 57 million unique passengers travelling across Sydney's rail network each month, Station Dominations are a powerful solution to drive impact at scale.

Source: Opal Data, average patronage by month, 2026

Melbourne

Southern Cross Station is Victoria's primary metropolitan, regional and airport gateway, with 6 million passengers each month.

Opportunities to generate talkability and ensure your brand is top-of-mind include: Southern Cross Station platforms and concourse, Bourke Street Bridge, and Bourke Street Stairs.