PROGRAMMATIC CAMPAIGN OF THE YEAR

_{Congratulations to the winner of the 2025 JCDecaux PROGRAMMATIC Campaign of the Year Award - L'Oréal Garnier and WPP Media  - for their Vitamin C Daily Tinted Fluid campaign.}

_{The campaign tackled a familiar challenge in Australia - turning SPF into a daily habit. It combined smart targeting and contextual messaging to build consistent presence at scale. Programmatic Out-of-Home enabled the campaign to reach target audiences efficiently with real-time optimisation, adjusting where and when the ads appeared to maximise efficiency.}

_{Well done to Virgin Australia for being awarded Highly Commended in our 2025 JCDecaux PROGRAMMATIC Campaign of the Year Award.} 
 

_{In partnership with Yahoo DSP, Virgin Australia used a data-led approach of dynamic alignment, geofencing and sequential storytelling to target key audiences for their Business Flyer campaign. Their aim was to increase brand awareness and loyalty program sign ups, driven by a strategic programmatic approach. The campaign resulted in a 15% uplift in brand perception and a clear progression of customers through the sales funnel*.}

^{Mars, Essence Mediacom, T&PM, and GroupM were selected as the 2024 winner of the JCDecaux Programmatic Campaign of the Year Award for the campaign Extra’s Gum Cities.} 

^{Their winning entry demonstrated successfully using programmatic Out-of-Home to increase brand awareness, improve sentiment, and drive sales growth. By strategically placing creative in targeted environments, the campaign drove significant shifts in brand perception and purchase intent, leading to instant and sustained sales growth.}