Leading Out-Of-Home advertising company JCDecaux has taken adidas’ sustainability credentials to a new level with a green bus shelter takeover to launch their Stan Smith sustainable sneakers.
The shelter featured an abundance of live plants cascading from the top of the shelter and underneath the shelter seat, with the panels painted green to represent the iconic colour of the new Stan Smith shoes, now more sustainable than ever.
The JCDecaux bus shelter was located at Westfield Bondi Junction, the retail precinct’s popular epicentre with high pedestrian and commuter traffic. The adidas campaign also featured across special build street furniture and digital large format sites across Sydney to provide impact, scale and mass awareness for the brand.
The new sustainable Stan Smith sneakers utilise 17 plastic bottles in each pair, without compromising their iconic look. The classic look has been updated with the addition of planet earth inspired embroidery throughout.
JCDecaux Head of Creative Solutions, Ashley Taylor, said: “The adidas Stan Smith bus shelter takeover is immersive and high impact to educate commuters on the sustainability of the iconic shoe as they wait for their ride. It is just one more example of the boundless creative opportunities in Out-of-Home and we’ve enjoyed working with the adidas team to bring this leafy idea to life.”
The campaign featured on the Bondi Junction bus shelter from the 6th of April.
The media agency for this campaign was Mediacom, and the creative agency, iD Collective.