- Australia
JCDecaux has launched a new suite of digital advertising opportunities at Sydney Airport, helping brands make an impact at key moments in the passenger journey. The new iconic additions, T3 Atrium Halo, T2 Influence, and T1 Arrivals Retail Pillar, deliver standout visibility and presence, enabling advertisers to build salience, consideration and drive immediate sales.
“Airports offer a rich emotional context and a high dwell environment for brands to make a lasting impression,” said Jemma Enright, General Manager - Airports, JCDecaux Australia & New Zealand. “These new assets elevate the SYD offer, giving brands the opportunity to make a statement and influence traveller hearts, minds and purchases where it matters most.”
Mark Zaouk, Group Executive – Commercial, Sydney Airport, said: “We’re committed to creating a world-class airport experience, and advertising plays a key role in that. Our partnership with JCDecaux is bringing in premium new formats that offer genuine value to advertisers while enhancing the terminal environment.”
The first Iconic Impact assets now live are:
• T3 Atrium Halo (Qantas Departures): A striking digital ring wrapping the T3 Atrium. Designed to work in sync with existing two large-format atrium screens, it creates a captivating visual experience for travellers in one of the airport’s most prominent locations, often used for brand activations.
• T2 Influence (Departures): A double-sided portrait screen located in the transformed T2 retail precinct. With long dwell times and strong pedestrian flow, it allows advertisers a moment of high influence with domestic travellers in a premium retail setting.
• T1 Arrivals Retail Pillar (Arrivals): Three 75-inch portrait screens wrap a pillar, directly at the entrance to Heinemann Duty Free. In Pier C The Retail Pillar comes packaged with a portrait screen in Pier B capturing 62 percent of all arriving passenger moments before they shop for alcohol, beauty, fragrance and confectionary.
Major brands have already secured these iconic new assets for the launch including Marriott, NRMA Insurance, Volvo, Westpac, Jim Beam and Burberry.
Enright added: “These new assets give brands greater flexibility to connect with high-value travellers throughout the airport journey. We’re seeing strong demand from advertisers who want to show up in bold, memorable ways, especially when the formats are smart, digital, and designed for high-attention moments.”
This launch marks the first phase of JCDecaux’s Iconic Impact rollout at Sydney Airport with more to come in 2025.
JCDecaux holds exclusive rights to deliver advertising across all of Sydney Airport’s domestic and international terminals.
