The Sydney Airport portfolio provides access to diverse and desirable audiences across Australia’s busiest terminals.
Sydney Airport environments are conducive to heightened receptivity, impulse purchases, and long dwell times, attracting a higher income audience and creating a powerful and engaging environment for brands to connect.
Traditional owners: Gadigal people of the Eora Nation
A powerful and engaging environment for brands
120+ mins
Dwell time (mode) for T1 passengers, with 33mins on average spent in airline lounges by members.
(Nielsen CMV, Sydney International Passengers, 2023)
61-120 mins
Dwell time (mode) for T2/T3 passengers, with 21mins spent in airline lounges by members.
(Nielsen CMV, Sydney International Passengers, 2023)
88%
Were more attentive to the airport environment.
(Airport Sentiment Tracker - June 2022 - Wave 6)
4 in 5
Sydney Airport visitors (last 12 months) would spend more for quality goods.
(Nielsen CMV, Sydney Domestic or International Passengers, 2023)
WHY AIRPORTS
DWELL TIME
In this high dwell time environment brands can deliver powerful, copy-rich messages connecting with captive, desirable audiences.
LINEAR JOURNEY
Impact and influence at every step of the journey, from check in to departure gates, and arrivals, JCDecaux reaches passengers over consecutive touchpoints.
RECEPTIVE MINDSET
Airports exaggerate mood states - the perfect opportunity for brands to connect as travellers are alert, receptive and looking to be entertained.
FULL MOTION VIDEO
The full motion video capabilities of all digital screens demand attention and cut-through.
DYNAMIC
Infinite dynamic capabilities, allowing for dynamic, relevant and engaging storytelling.
SYDNEY INTERNATIONAL TERMINAL 1 (T1)
Sydney INTERNATIONAL TERMINAL 1 (T1) provides powerful opportunities to connect with 1.5 million valuable monthly passengers within a world-class digitised terminal environment. T1 is the gateway to Australia, and the busiest international terminal, serving 40% of all overseas arrivals and departures in Australia.
SYDNEY DOMESTIC TERMINAL 2 (T2)
Sydney DOMESTIC TERMINAL 2 (T2) delivers diverse and engaged domestic passengers with a median age of 30 and a +59% higher household income of $160k+, taking flights on domestic and regional airlines including Jetstar, Virgin Australia and Rex Airlines, travelling for leisure or business.
SYDNEY DOMESTIC TERMINAL 3 (T3)
Sydney DOMESTIC TERMINAL 3 (T3) provides powerful opportunities to connect with captive and valuable audiences with a median age of 40 and a +62% higher household income of $160k+, taking flights with Australia’s most iconic airline, Qantas, and QantasLink, travelling for leisure or business.
ENGAGED AND RECEPTIVE SEGMENTS
BUSINESS TRAVELLERS
FAMILY ADVENTURES
CULTURALLY AND LINGUISTICALLY DIVERSE (CALD) TOURISTS
MILLENNIAL TRIP SEEKERS
THRIVING RETIREES
FREQUENT GLOBETROTTERS
GEN Z WANDERLUST
EMPTY NESTERS
85%
Pay more attention to screens
(Airport Sentiment Tracker - June 2022 - Wave 6)
POWERFUL OPPORTUNITIES FOR BRAND IMPACT
The Aviator
The Aviator is an iconic, standout digital site positioned on Keith Smith Avenue, a direct route into Australia’s busiest airport and onwards to the bustling domestic terminals, T2 and T3. This outbound site represents a unique opportunity to connect with over 27M passengers travelling domestically each year and captures 100% of vehicular traffic to Qantas, Virgin, Jetstar, Rex and independent airlines.
JCDecaux GIFTBOX
The Giftbox is an iconic, eye-catching car park wrap located on Keith Smith Avenue. A direct route into Australia's busiest airport, and the gateway to Sydney Airport's domestic terminals T2 and T3.