JCDecaux Australia is the exclusive Out-of-Home advertising partner of Sydney Airport, with over 230 screens across both domestic and international terminals.
Our Sydney Airport network provides access to diverse and desirable audiences across Australia’s busiest terminals.
Sydney Airport environments are conducive to heightened receptivity, impulse purchases, and long dwell times, attracting a higher income audience and creating a powerful and engaging environment for brands to connect.
Annual domestic passengers
Annual international passengers
Annual regional passengers
DWELL TIME
In this high dwell time environment brands can deliver powerful messages connecting with captive, desirable audiences.
LINEAR JOURNEY
Reach your audience at every step of their journey - from arrivals to check-in and departure gates. Utilising our Connected Journeys Network, brands can reach audiences with consecutive touchpoints, compounding impact with frequency.
RECEPTIVE MINDSET
Airports exaggerate mood states - the perfect opportunity for brands to connect as travellers are alert, receptive and looking to be entertained.
Sydney International Terminal 1 (T1) provides powerful opportunities to connect with 1.5 million valuable monthly passengers within a world-class digitised terminal environment. T1 is the gateway to Australia, and the busiest international terminal, serving 40% of all overseas arrivals and departures in Australia.
Sydney Domestic Terminal 2 (T2) delivers diverse and engaged domestic passengers with a median age of 30 and a +59% higher household income of $160k+, taking flights on domestic and regional airlines including Jetstar, Virgin Australia and Rex Airlines, travelling for leisure or business.
Sydney Domestic Terminal 3 (T3) provides powerful opportunities to connect with captive and valuable audiences with a median age of 40 and a +62% higher household income of $160k+, taking flights with Australia’s most iconic airline, Qantas, and QantasLink, travelling for leisure or business.
The Halo (located at T3 Atrium) creates an immersive brand experience, synchronising a 360-degree halo with an existing double-sided screen for a full cinematic digital experience. To increase engagement brands can choose to add an additional activation below the screens such as a real car demonstration, or a pop-up store. The halo has been proven to build brand trust and believability through 2026 research.
The Wanderlust is the first of it's kind - a 3D anamorphic screen located in Sydney's T1 Departures. The Wanderlast frames the grand entrance to the departures terminal, surrounded by world class luxury and duty free shopping. It offers full visibility to 100% of departing international passengers. Due to its unique, curved design, the screen allows brands to amplify impact with 3D.
The Aviator is an iconic, standout digital site positioned on Keith Smith Avenue, a direct route into Australia’s busiest airport and onwards to the bustling domestic terminals, T2 and T3. This outbound site represents a unique opportunity to connect with over 27M passengers travelling domestically each year and captures 100% of vehicular traffic to Qantas, Virgin, Jetstar, Rex and independent airlines.
The Statement is an iconic, eye-catching car park wrap located on Keith Smith Avenue. A direct route into Australia's busiest airport, and the gateway to Sydney Airport's domestic terminals T2 and T3.
BUSINESS TRAVELLERS
FAMILY HOLIDAYS
CULTURALLY AND LINGUISTICALLY DIVERSE (CALD) TOURISTS
LUXURY TRAVELLERS
RETIREES
FREQUENT TRAVELLERS
GEN Z TRAVELLERS
EMPTY NESTERS
FIFO WORKERS