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Connect with Western Sydney

 

In April 2026 we announced the addition of Western Sydney International Airport (WSI) to our portfolio. WSI is Australia's newest major airport servicing domestic and international flights into Sydney, set to handle 10 million passengers annually. With Sydney’s air travel set to double over the next 20 years, WSI meets demands for a curfew-free environment, perfect for brands to connect with a growing audience. 
 

jcdecaux western sydney international airport digital billboard advertising

Western Sydney International Airport gives the West its own global gateway. 

 

With a booming population and a fast growing central business district, Western Sydney is quickly becoming a destination for smart brands. 

WSI Airport will serve as a gateway for over 2.8M people who reside in the area, as well as 750K employees and a large number of domestic and international visitors. 

 

Current airport partners include Jetstar, Air New Zealand, QANTAS and Singapore Airlines, with more to follow. 

Jcdecaux Australia - western sydney international airport advertising

15% of international visitors


Travel to Western Sydney to meet friends and family.

 

Tourism Research Australia, 2024.

3rd largest economy

 

Western Sydney boasts Australia's third-largest economy in Australia producing $104B in GRP. 

 

Greater Western Sydney Community Profile using ABS Census Data, 2021)

2.9 million people 

 

Live in Western Sydney - that's 1 in 11 Australians.

 

WSROC, September 2026. 

Advertise in Western Sydney International

With 45 brand new digital screens signposting the journey to departures, WSI Airport provides a powerful opportunity for brands to connect with audiences when they are receptive.

jcdecaux outdoor advertising western sydney international airport
Source: PureProfile and JCDecaux, Terminal engagement and airline mindset research, people considering flying through WSIA, n=850 ​

The Pioneer

The Pioneer is one of the largest portrait screens inside an airport terminal in Australia, towering at an impressive 50m².

 

This screen can be seen from multiple levels across the airport, commanding attention from international arrivals and departures. 

 

Check-in and arrivals hall

Taking over the check-in and arrivals hall are our four large digital panels. These screens sit side-by-side on opposing walls, allowing brands to create a 360-degree brand moment. 

 

These screens sit either side of the flight information panels, making them unmissable to terminal visitors. 

jcdecaux western sydney international airport digital billboard advertising
Jcdecaux western sydney international airport advertising

Why advertise in airports?

Dwell time
 

In this high dwell time environment brands can deliver powerful messages connecting with captive, desirable audiences. 

Receptive mindset

 

Airports exaggerate mood states - the perfect opportunity for brands to connect as travellers are alert, receptive and looking to be entertained. 

 

Linear journey
 

Reach your audience at every step of their journey - from arrivals to check-in and departure gates. Utilising our Connected Journeys Network, brands can reach audiences with consecutive touchpoints, compounding impact with frequency. 

 

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