Large Format is the most aspirational format for brands,
Put your brand in the real world and it gets noticed
Australia is a car dependent country, with 22M having access to a motor vehicle
(4 in 5).
Source: Nielsen National Survey, ABS population data, 2024
Quality Large Format
increases brand fame
+12% increase in brand fame associations when advertising on quality Large Format sites.
Source: Clear Channel UK, System 1, Brand Fame Uncovered, 2016, n=1000
Large Format influences consumer behaviour
Exposed audiences are 38% more likely to visit a point of purchase than control groups.
Source: JCDecaux and Near, 2023, Automotive Campaign, n= 17,418
Reach and frequency matter, but resonance wins
To deliver a truly effective Large Format campaign, there are several
quality factors that need to be considered.
Results show JCDecaux Large Format sites deliver on all quality-metrics, leading to higher engagement and increased attention.
Quality counts
Like with any ad placement, when it comes to Large Format, the first hurdle isn't: how many people can my Large Format site reach?
It's: can my ad be seen in a way that delivers impact?
High quality sites transform basic visibility into memorable impact.
Eye-tracking research demonstrates the impact of quality.
In 2024, we partnered with leading research consultancy, UXbridge, to conduct a market-first eye-tracking study across major arterials in Sydney and Melbourne.
The study explored how people engage with Large Format during car trips. Results proved our hypothesis - quality sites enhance audience engagement.
JCDecaux is the industry leader for high-quality Large Format
+29%
more noticeable than competitor sites along the eye-tracking study journey.
+54%
longer viewing times on Digital Large Format versus competitors.
+44%
longer viewing times on Classic Large Format versus competitors.
Source: UXbridge, Large Format eye-tracking study, October 2024, n=70.