To ensure it’s top-of-mind during the retail frenzy, Amazon Retail did what it does best: running a high-impact, multiformat campaign across our network. To captivate audiences and promote its epic Black Friday deals, the brand leveraged our new Wynyard Station Takeover opportunity, becoming the first brand to do so.
And to encourage audiences to jump online for Christmas gifts, our Creative Solutions team created six fabulously festive 3D bus shelter wraps featuring Christmas tree-inspired greenery, a gingerbread scent, and a roof filled with presents, including a llama–a key element from Amazon’s TVC. The activation also featured a push button that plays music.
