OMA Awards Q1 2023: Best Use of Multi-Format - Honourable Mention.
Sydney's 2023 World Pride event was the first time the festival had been held in the Southern Hemisphere. As the official gin supplier of World Pride, and a proud local Sydney distillery, Archie Rose wanted to show its support for the LGBTIQA+ community while showcasing the brand on a global scale.
To make the brand synonymous with World Pride, Archie Rose used colourful and vibrant creative on a variety of JCDecaux formats including Large Format, Transit, Rail and Airport. High-impact activations, including a Station Takeover at Sydney's Central Station and a Bus Wrap, ensured engagement throughout the event and celebrated the diversity and inclusion of the city.