DIGITAL LARGE FORMAT

With over 200 Digital Large Format sites across Australia and counting, we have the geographical spread needed for impact

Our billboards are strategically positioned in high-traffic locations delivering maximum exposure for advertisers. Our Digital Large Format screens achieve over 80% reach in all capital cities of Australia - Sydney, Melbourne, Brisbane, Adelaide and Perth.

Digital Large Format campaigns offer brands the opportunity to leverage moments of influence in high-value locations.

Utilising our digital billboards, advertisers have a creative canvas to increase brand exposure and trust.

Some of our most popular Digital Large Format sites are en-route between the CBD and the airport. We have airport roadside billbords in Sydney, Melbourne, Brisbane, Adelaide and Perth.

Why Digital Large Format?

SCALE

JCDecaux Digital Large Format sites are strategically located in high-traffic corridors, major motorways, suburban hubs, entertainment precincts, in and around airports, and in key regional areas to maximise audience exposure.

QUALITY

Powered by leading technology, JCDecaux’s Digital Large Format network sets the bar for quality, commanding attention and engaging audiences.

CREATIVE AGILITY

JCDecaux Digital Large Format provides increased flexibility, allowing advertisers to display topical and relevant content to increase audience engagement.

JCDecaux is the industry leader for high quality Digital Large Format

In 2024, we partnered with leading research consultancy, UXbridge, to conduct a market-first eye-tracking study across Sydney and Melbourne.

Results showed that JCDecaux Australia sites achieved +54% longer viewing times versus competitor sites (along 75-minute journeys in Melbourne and Sydney).