Trams are an iconic part of Melbourne's landscape, travelling across the city and deep into suburban communities. A recorded 85% of Melbournian's see advertising on trams at least once a week, making it the most noticed Out-of-Home format in the market.
Melbourne trams carry more than 200 million passengers every year, making it the second most used public transport type in Melbourne.
Approximately 75% of all tram tracks in Melbourne share road space with cars, trucks, and other vehicles, making trams heavily noticed by both roadside and pedestrian audiences.
JCDecaux Tram Wraps command attention - they are bold, creative and distinctive. Tram wraps are the ultimate creative canvas for brands. All our tram wraps offer 100% exclusivity for brands, meaning your brand features across the entire vehicle.
With eight-week campaign periods, brands are able to create lasting impact, driving brand recognition, awareness and sales consideration through frequency.
The UltraTram is the largest and longest vehicle on Melbourne's roads measuring 33.5 metres in length and 3.65 metres in height.
The highly impactful JCDecaux UltraTram wrap provides brands with unmatched exposure across Melbourne's densely populated, inner-city areas, including retail hotspots - Collins Street and Bourke Street.
For brands wanting to make a bold statement, JCDecaux UltraTram wraps deliver greater impact and cut-through to quickly build campaign reach and frequency.
Exposure across Melbourne's key commercial and residential areas including Collins Street's retail precinct, Bourke Street mall, and Southbank from St Kilda beach to East Brunswick.
The JCDecaux UltraTram will service Melbourne's major events including the Boxing Day test match, Australian Open, Grand Prix, and AFL season launch, while also operating its regular route.
Wrap the tram with a single, consistent creative that runs for a minimum of 26 weeks. Utilise our Portrait Side panels for promotional, tactical or time-based messages - without changing the main wrap. Portrait panels can be updated every 2 weeks.
It's brand activation and short-term campaign messaging all at once - a media solution built for long and short term.
JCDecaux Portrait Sides offer brand visibility across a larger number of trams and are available on flexible two or four-week networks.
This high impact, large-scale transit format connects with valuable urban audiences, providing unbeatable incremental reach when combined with a JCDecaux Classicframe campaign.
