Juneteenth, a holiday commemorating the emancipation of slaves in the U.S., is approaching on Saturday, June 19th. We currently have several campaigns on our street furniture which celebrate black history, culture, and accomplishments, coinciding with this monumental holiday.
Featured on our digital and static Chicago street furniture, the Art Institute of Chicago is showcasing its new Obama Portraits series. Digital payments service, Square, is highlighting black-owned Chicago businesses on our bus shelters. In New York, Hulu is advertising Summer of Soul, a film about the Harlem Cultural Festival, an iconic celebration of black culture.
Over the past few years, there has been a heightened demand from consumers for brands to speak on social issues and become more directly involved with communities. Through these campaigns, we see how advertisers respectfully weave social matters into their narratives with genuine intent. The advertised content honors and uplifts black culture, communities, and individuals, spreading these important messages straight to the individuals within our street furniture markets.
Originally published by JCDecaux NA.