This summer, JCDecaux has seen an increase in campaigns among businesses who offer rewards and savings to consumers. Recent advertisers include Groupon on our Chicago digital billboards, Fetch on our Chicago bus shelters, and Seated on our Boston digital CIPs.
After enduring last year’s summer of lockdown, people are eager to take advantage of experiences at their fingertips and monetary incentives only make these opportunities more enticing! This is also peak season for participating in activities outside of the home, and these campaigns give consumers the extra push they need to spend.
JCDecaux’s unmatched reach assists these companies in achieving their campaign goal of acquiring new users. Large format CDN and eye-level street furniture both result in campaign memorability, as they are repeatedly exposed to the viewer during everyday routines, such as commuting by car or foot. Out-of-home media is a fitting channel for this category, being that these services are accessible, easy to use, and free for everyone.