Out-of-home is a highly effective addition to any media plan and only stands to increase reach among target audiences. At JCDecaux we see a range of OOH creatives from minimal postings to intricate Innovate ads. Advertisements with an uninterrupted focus on the product especially have the power to turn heads and immediately spark brand recognition.
Many brands have recently taken this approach, including Apple on our San Francisco kiosks, Old Spice on our Chicago Digital Network, Maille on our Boston digital CIPs, and Glenmorangie on our New York digital bus shelters.
These powerful creatives have characteristics such as concise large and/or bold text, close-up shots of iconic products, bright colors, or the continuation of a label’s marketing angle which is classically them.
Strategically simple campaigns are central to reigniting brand awareness among consumers, adding that extra boost needed to get an edge on competitors. JCDecaux’s high quality print and digital graphics featured on our sleek inventory can make any creative pop in busy city or roadway environments.